Aula 1: Desafio palestrante 100K - O Código dos Palestrantes de Alto Valor

I decided to succeed, that's why God will love me

I decided

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In

If you're procrastinating doing what needs to be done to make money with your knowledge or inspire so many lives that need you, it's probably not because you don't feel capable. I'm going to leave the slum for the stages. It's not because you're shy or shy. I'm a very shy person. I'm not that person who's in a circle of friends and I'm the one who talks more, I'm not. I'm the one who stands in the corner.

that if someone asks, I answer. And you see that during the path of this consistency, people shoot. There are people who sometimes go faster, there are people who go slower. And I started to charge too much. And it was difficult, because when you start to charge too much, you start to want to stop. You start to feel very bad, it seems that you are not getting results, you know? It seems that you are swimming, swimming, swimming and you are not going out the other way. It's not because you don't have money. When I acquired the course, I didn't have a real in my account.

I had no money in my account. I simply took my limit. I remember today, my special check. I'm not ashamed to say this here, guys, because for me it was a liberation. It was the last day I lived in good conditions. And I looked at the reality of living with lectures and I said: "But I don't have money to buy this course." I was receiving emergency aid.

I had only two more parcels of the full-time assistance of R$ 600. I stayed three days to make this decision. Praying, praying, I said, but I need to make a decision that will change my life, because I need to change my life. And not because you don't have time. I worked a lot at dawn, because at night, from 8 o'clock to 22 o'clock, I was here with them.

I don't know why you don't know what you're going to say. You don't know how to talk. Not even because your family doesn't support you. And then I invited the whole family, mom, dad, cousin, everyone. And it wasn't anyone. It's not because you don't know.

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We are always afraid. It's like I said, if I did it right, anyone can do it. In fact, I didn't want to face that fear of recording, of appearing on camera. Isn't it because it doesn't work in your city? The state of São Paulo, everyone knows, is more industry, right? Agriculture is limited to sugar cane, orange, two products.

As I talk about soy, corn, agriculture in general, my focus is outside of here, outside of my state. So it travels a lot, and that's really cool.

It's very cool because Brazil is agro, right? Brazil is agro, so there's no point in limiting yourself. Say, "I'm going to stay here in Botucatu." "No one hires me here in Botucatu, which has 150,000 inhabitants." But open your mind, you will travel all over Brazil, maybe the whole world. It's not because your lives have few people. Until February 2020, I had never had social networks. It's because you forgot about that childhood dream.

Yes, you forgot to dream and stopped believing. And then that's what woke me up, then, to work with my purpose, which is to transform lives. And then I started with lectures. I started my lecture saying that my dream was to be an actress, to be a singer, that my dream was to have an audience, to have a audience, and I didn't dream that people would applaud me. And at the end of the lecture, people applauded me from the top.

Between you making your dreams come true and becoming a memorable and well-paid lecturer, there are a lot of barriers. This is FAP. What you can't allow is that these barriers are bigger than your dreams. They can't become your excuse. After all, excuses bring you closer or distance you from your dreams.

The fact is that barriers, obstacles, everyone faces them. But who really wants to, makes a decision. The decision to triumph. I believe that from then until now, I've already done about 100 lives. Around there. Either alone or with someone.

So I was improving, because the more you do, the more you practice, the more you study, the more you do your homework, the better you are. If I wanted to make a start in my life, I would get it through study, it was no other way. I would need to study a lot. And to triumph means not only to realize your dreams, but to feel fulfilled and to enjoy a lot of freedom.

I remember, for example, a lecture that I gave after the course, to be interrupted in the middle of the lecture, with people clapping, to arrive at the end of the event and be applauded standing up. So, these are details that you see: "I'm connecting with people on another level." This had never happened before, even if I had good content. But you make fine adjustments and people start: "What do I need to do for you to give a lecture at my company? How do I hire you?"

Starting from a difficulty that was the sale of lectures, to the point of arriving to lecture in a stadium, was the practical result of this journey within the course. So financially it transforms your life. Now, for me the best of all is the realization of this process. That shine in the eye, from the back of the 16 year old boy, who did something.

that had a meaning, that impacted people's lives and felt fulfilled because of it. That after, during the course of life, ended up losing a little of this transformation, of this process, suddenly it comes back. It comes back and you see the impact, the transformation happening in people's lives. This realization is not cheap. This is amazing.

A month after I had acquired the course, last November, I gave my first lecture and I was applauded from the top. It was one of the most indescribable and most surreal sensations in my life. Being very specific, I go there and charge R$ 5,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

in Brazil, you have an idea. And I just don't accept it anymore because I have to teach. A year ago, the guy who was washing the dishes in the restaurant, who earned barely a thousand reais a month, who came with discounts, who was unhappy, who was depressed and who, even though he had already invested in several courses and trainings, was stuck in his communication and who did not believe in himself.

Today I'm a guy who has a company, who has businesses, who is growing more and more. Yesterday I sold R$ 15,000, I sold R$ 15,000 a day, it was not a reality that I had a year ago. And for me, how much it is being gratifying, how much developing the art of communicating was important to me. And that's where I started to open vacancies for mentoring, which is something I had never heard of in my life, I had never had a mentor.

and within a month, just from mentoring, I made more than 20 thousand reais. And then I have my online course, which I'm even launching my second class now, and the waiting list for mentoring. We reached the turnover of almost 38k.

I also had a purchase made in the United Kingdom, so I received it in euro and here it was converted to dollar. So it was really a return on investment of four times more. In 45 days I was already charging 2,000 in my lecture and the companies were already hiring and paying me.

I was struggling for four years. Today my company, thank God, earns more than 30 thousand a month. There are people who say: "Oh, Neiva was lucky, wow, look there, she's already going there, she changed cars, she's going to live on the beach now." I start making allusions, but no one knows everything I did.

She always says: "The result you don't have is the result of what you lack of knowledge." And today I feel much safer developing my activity and being happy. What you call a barrier or obstacle is life. It's not about not having barriers, but about eliminating excuses and then deciding to succeed.

Hi there, good evening! I've seen here that people arrived excited, chat popping up, people from various parts of Brazil and the world, I loved it here, we have people from Switzerland, people from Australia who have already arrived sharing, where else huh? I saw here that there are in Brazil, several parts from north to south of Brazil and this is very good because it is a community of memorable people here that will make a difference, that will be able to take their history to

world that will be able to inspire many people with your story with your message while you make money with it that's cool you know we work with our life goal we transform lives generates a tremendous impact on the world and can still make a lot of money with it and our proposal here is to show you several paths is not just one

is several ways to make 100 thousand reais or more with lectures even if you are conciliating with your current profession and then you can act as an extra income or then you can make a career transition and who is already a lecturer is to dive deeply to live only from this market of lectures so this is our

promises and I'll be here coming and talking to you this is a challenge hand in the dough ok so there will be a moment here in the class that we will stop everything will give 10 minutes for you to execute because I see that many people today absorb a lot of content whether in lives in classes in courses and then the person gets there with mental obesity with too much content and does not apply does not put

So what is my mission today with you? It is that you not only discover an incredible world of opportunities and possibilities for your life, but more than that,

and you leave here with a planned action plan you leave here with missions accomplished so yes every day we will have a practical moment a mission moment for you to start at least the first steps at least to give that start even that advance like that because my mission with you

I'm going to share a slide

a class for you with Slides and everything else I'll explain to you how it will work this week so I'll share the slides here already tell me if it's showing up well for you there in the chat write if you are able to visualize the slides here so what is the idea we have a challenge for the 100k speaker give a like there it's showing up well for everyone they're seeing

show anything go talking here in the chat because when I share the screen I can't necessarily see the comments of all of you but my team is here in the stand answering for me and with me ok so my team will take the questions from all of you can comment on the chat you can take the questions from you too I even want to know here me and my team want to know

Who here already knew me, had already been part of some program, of some training of mine and who is here for the first time, like falling from a parachute. I'm for the first time discovering this world or sometimes I'm even a lecturer. I know that I usually train people who have been in the market for 20 years, 30 years of lecture in the market, but they are not still charging as much as they could charge, they are not yet with their schedules full, so they are humble people

that come to be able to lapidate, to be able to make the fine adjustments and ask what is missing for me to be able to bomb this highly promising market. And look, detail, this year is the most heated year. I've been in this market for more than 15 years of lectures and I tell you with all the conviction in the world, this year is the water divider, this year is the most heated year of this market. So the good news I have for you, you got here at the right time.

This is the right moment for you to be in this challenge, in this mission, put your hand on the ground with me and make it happen. And if you didn't get paper and pen, you already got it, okay? Because I'm going to bring here a arsenal of a lot of content for you and it's important to write down the main points and the action plans that you're going to get out of here.

I'm a little accelerated, so whatever you are going to score there, right, but it's a lot of content, it's a lot of information, this is part of 10% of our most advanced programs, but only with what you will see here you can already have results, you can already give your first steps, you can already have fruit, it only depends on you, put your hand on the dough and apply all this, okay? So in our 100k student challenge, right, how will it work? I'm trying to pass here, now it worked.

First, who fell from the parachute, who still didn't know Tati de Angela and our community of memorables, I'll tell you something, we have a symbol, which is the jaguar.

And why do we have this symbol, our community? Because the jaguar says: "Look at this image and tell me, isn't it super cute? It's a little animal, a cute animal, too cute, too cute, but inside it has a bravery, inside it has a will to make it happen, you know? It is wild to generate results, to generate transformation. And this is the posture of a memorable. We are on stage

And yes, there is a whole way of speaking diplomatic, there is a whole way of speaking that I will show you, a way that engages, that enchant, that inspires people, only that there has to be inside of us a crazy will to generate results, to generate transformation in the lives of other people. For me, being a lecturer

is to be committed to the transformation of many lives. Our message, our story, it has to not only touch the soul of other people, but it has to generate a tremendous impact. So we have to be wild in generating results. Another very important feature of the jaguar, and you will understand this,

during this week is that jaguar has speed. Jaguar is extremely fast. So, successful people, not only in lectures, but in life, in the market. I have served several billionaires, several multimillionaires, I have lived with several successful people and I can tell you with all the letters, a common point that I identify in these people is that they are fast people, they are fast people.

Because whoever arrives faster drinks clean water. We have to want to be the pioneer, the pioneer of our areas. Whoever anticipates governs. So, speed is an important feature. And when we talk about speed, I even put a comparison with a rabbit. Why? Because the rabbit is fast, right? The rabbit, you try to catch him, wow, he escapes quickly. But the big detail is:

The rabbit is fast for escape, it wants to run away because it is fearful, fearful is not part of the memorable community. The jaguar is not, the jaguar has clarity of what his goal is, he has clarity of where he wants to go and he has speed for the attack.

to go towards your goal. So I don't want people to say: "I'm fast too, as fast as a rabbit, to run away, because I'm afraid of my purpose, I'm afraid of my call." It's a call. If you're here, you're not here by chance.

It's a call for you to do something much bigger, something very powerful. And we're going to act here like a jaguar in several moments. So, within this language of jaguar, what do we usually do? When you see me bringing content, bringing a message or a story that touched you a lot, that you said: "Man, surreal this!"

"Man, that's awesome! This was my turn of the key. Only this talk here from Tati, wow, it was worth it. Every time that what I brought here, or even what the guys brought in the comments too, had a lot of impact on you, I want to invite you to write "Fera". Why "Fera"? "Fera" is a way to get people's attention because it's content, we should stay here an average of an hour, an hour and thirty per day.

And then, during this time, as I bring a lot of content and people are here writing down, immersed and such, it may be that something passes, it may be that something passes by. But from the moment people realize that they are "popping" in the chat, with a lot of people saying "fuck, fuck, wow, this is crazy" or even that a lot of people are not talking, but when you put a "fuck" in the chat,

This will arouse the interest, the attention of other people. "Wait, I'm losing weight. I traveled now, let me go back here." Total focus, 100% presence, because I can't lose something as valuable as Tati brought. So, can I count on you?

In several moments, exercise there, write in the chat "Fera" for me to know, because the idea is not for you to be passive just listening. The idea is for you to participate, to contribute. I want it to be dynamic. We are already in a post-expedient period. Many people have already worked, had an intense day, a hard day of work. And then it comes here, my God, I will listen to Tati say: "Oh, for an hour." Because it's a class that

I'm not going to be able to answer you without interaction, but the interaction is in the chat, and even if I can't answer or interact immediately now because of the content, my team is interacting and answering all of you, right? So, let's put Fer there, remember that we are Jaguar and I will bring this symbolism in several moments here for us to understand about all this.

That said, let's go now to what we're going to see, what's going to be worth this week here. I'll already anticipate for you to make a spoiler of the whole week, a little of the content that you will have access here. First, today's class, which we will already enter it, is about the secret code of high-value lecturers.

the best paid lecturers in the world, not only in Brazil. That's why it makes a lot of sense for those from Australia, Switzerland, various parts of the world, it makes a lot of sense to be here, because it works not only in Brazil, it works all over the world. I've done an international tour, I've lectured in various parts of the world,

I've been to Africa, Paris, London, United States, Orlando, Miami, Boston, in several places, and I can assure you, this works in several places. We are now in an internationalization phase, where we are taking the entire Latin American market. So, there too, we have several testimonials, several reports of students who are having results with this method. Everything you will have access to here,

So the idea is, today, me, Tati, I'm charging 60 mil reais per hour of lectures.

But I have students who are already charging 100 thousand, 150 thousand, 200 thousand reais. Our students applying this method. And then you say: "Tati, the disciple surpassed the master." Exactly, but there are other factors too that I will share with you why some people can more quickly charge more expensive per lecture hour. And also why I didn't want to charge so much more expensive. Today I could be there in a 100 thousand reais sphere.

but I still chose to be at 60 thousand reais per hour because I want to keep a volume, I see that my students love to see me on stage, I also love to be on stage, so I still want to keep a nice rhythm and 60 thousand is totally accessible, so I can quickly fill my schedule by charging 60 thousand reais per hour of lectures, for example, this weekend I will give lectures in two events, from morning to

one afternoon and another on the same day. So, I like this rhythm. But the big detail is: if I, Tati, can do it, and if so many other students of ours have done it, you can too. And I'll show you in practice. The idea of ​​this 100k challenge is not even that you charge a single lecture 100 thousand reais, okay? Because maybe you are just starting, you haven't built this authority yet,

I haven't yet cleared the entire map that I prepared for you here, but over a month, a month and a half, it's totally possible. Because then you close a lecture here of 15,000, another lecture there of 15,000, another lecture, and you can create an entire ecosystem that I will show you throughout the classes. And even if you are starting from scratch, even if you are not yet so well known, so famous, it is possible to reach 100k of revenue with lectures.

There are people who in a single lecture can do it. But for those who are starting, of course, there is the step, there is a journey to walk and I will show you all the ways for you to do it too. In class 2, which is tomorrow's class, we will talk about the 7 steps for you to build a millionaire product.

And then these seven steps we will enter the construction of the product we will review if you already have a lecture we will take a look at a review in your lecture so that it is worthy of being applauded standing up your lecture today is round is your product today it is a commercial product it is a desirable product is your product today at each lecture each

that you have to be on stage it generates other invitations other opportunities for you and then we will show all the elements that need to be in a lecture that really becomes a memorable lecture and worthy of being applauded standing up and then in class 3 it will be there on Wednesday, right

Monday Tuesday Wednesday this Wednesday lesson will be how to charge high and close lucrative contracts with lectures so here in lesson 3 just for you to have an idea in advance saw that it is natural I'm passing content here a lot of people already asking the thing we'll see there in the next class is good you will already have the dimension there of everything you will see and how important it is to participate every day of this week is just a week passes flying is fast is a little hour

and then in class 3 I will enter the pricing part. Tati, how much do I have to charge for each lecture? So we will enter this pricing part and also in the part of how to close these lucrative contracts. In class 4, which will be on Thursday this week, we will bring all the strategies for you to be able to sell more

and in an irresistible way. We will create your irresistible offer too. And in the last class to close the week, already on Friday, our happy hour here on Friday, we will bring a whole millionaire plan for you to act and start right away in the field of lectures.

how to monetize lectures and create a highly scalable income. So this is a bit of the schedule that we will visualize throughout the week. And today, what is our focus? The secret code of lecturers. So I want to show you some market opportunities. I know that those who are already lecturers, those who are already inserted in this market, are tired of knowing. But when we start bringing some opportunities, I am absolutely sure

question that some keys can come to mind you will say wow I wasn't paying attention to that my radar wasn't connected to that I'll just make a spoiler here I'll show you some companies that hire lectures the most for example I Tati make millions only in the private sector only with private companies and then recently I found out how much the public sector

has money people can make easy easy more than 10 million just with the public sector ok and like it's even easier than in the private sector for some aspects so I'll bring some ways for you that maybe weren't on your radar I'm 15 years of experience there's still something that's new to me there's still opportunities there that I'm not trying to, right I just moved

a closed condominium here in Alphaville, in São Paulo, and it was interesting because it's only millionaire houses, right? And then I went to talk to a neighbor of mine, and this neighbor of mine is also a speaker, what a coincidence. I didn't know him, I didn't follow him, and he's a speaker. And then, when I started talking to him, his house must be worth, I don't know, about 15 million.

And then I started talking and I said: "In addition to lectures, look at this, people, I have been working with lectures for 15 years, I am a mentor of more than 20 thousand speakers and sometimes even we have some beliefs like that, you know? Because I kept thinking: "Man, for him to buy a house of 15 million, he must have other businesses, right? He must have other businesses, it shouldn't just be with the lecture. In my head, I confess to you that it happened.

And when I turned to him and asked him: "Besides lectures, what else do you work with?" And he answered: "No, I only work with lectures." Then I looked at him and said: "No, but wait a minute, not even in digital?" Because I teach this too, how to enter digital, how to scale, etc. I said: "Not even in digital you are?" He said: "No, it's just a face-to-face lecture."

and then I didn't believe it I said no but you started like this to focus only on lectures from a year ago or you already work on it, right? Because I said you'll see that he bought his house with other things and now he must be retired and then he wants to work, live lectures and such, right? I went to understand, I said but you bought it, then he went to tell me a little about his story, a little about his journey and man he has been working for years only with lectures for years and he said that what he worked before

and as CLT he earned well because he was the executive of a large company, he earned very well as CLT, but today with the lecture he earns even more and

he said that what brought him to live here in the condo were the lectures, it was not the contract that he had as CLT back there, at the time I was like, "gosh, I know it's promising, I know it's a rich market, I know it's heated, but there are times when I don't believe in the volume, you know? There are times when even I say, "my God, how come?" Then I joked with him, "you're not my student, but I'm going to get your statement, because it's a market statement,

It's not even a student's testimony, you know? So, the market is very powerful. And I'll show you some of the opportunities here, that I'm sure will blow your minds, the volume of possibilities that you can act in this market. Another question we're going to work on is the theme.

For those who are starting from scratch, sometimes it's like this: "Tati, I want to act in this market, I see that it will be amazing to share my story, it will be amazing to inspire more people, I believe that this will bring me an extra income or even my main income, I want to act in this market, I want to shine, to be on the stages. But I don't know what I'm going to talk about, I don't know about the subject.

I don't know if there is someone here who is in this place, who wants to start in the lecture segment, but still doesn't know what he's going to talk about. I'm going to bring you here about the theme of lectures, how to choose this subject and not only that, what are the most commercial contents, what are the most contracted contents by companies so that all this is also on your radar, okay? Several opportunities in this sense.

And finally, we will finish today knowing who will hire you, who will pay you, who will buy from you. So we will make a list that is part of our mission, to have this list of the main contractors for you to follow up with everything in the market.

Talking about opportunities, look at a news that came out because I, Tati, talking, telling the story of my neighbor, telling the story of my more than 20 thousand students, sometimes it still seems obscure, right? Tati suspects, Tati, it's obvious that she will defend a market in which she acts. But I want to show you that it's not just me, look at this study here, a report from Global Industry that showed the following: the global market of motivational and corporate lectures

was evaluated at approximately 1.9 billion we are talking about billion people 1.9 Look at what a rich market Look how much money is in this market and is projected to reach 2.9 billion that is almost 3 billion by 2027 that is you can see that it is a growing year by year we will grow a lot

and whoever is more prepared will swim in this market. So my goal here is to prepare them for you to stop, because I know there are professional people here too, but there are many amateur people in the market. And we will get out of this amateurism and the idea is to become more and more professional.

understand the characteristics and behaviors of the most professional students and who earn money in this market. So we are growing an annual compound rate of 6.1%. This shows that it's not just me who is talking, it's the opportunities of the market for you.

And then I want to start here asking, put it there in the chat, what motivated you to be here with me? What motivated you to participate in this week of the 100k speaker challenge? Is it the financial issue? Is it being able to make 100 thousand reais with lectures? Or is it the network issue? Because I don't know if it's on your radar or not, but I'm already anticipating you, okay? Lectures help you have a differentiated network.

lectures help you to access the people you admire the most. And detail, from equal to equal. I usually say that if you want to have access, and there are many people who pay and pay expensively to have access to billionaires, billionaires, to have access to people differentiated in the market, nothing gives you as much access and opens as many doors as the lecture market.

And there are several stories that I could tell you about it, but a case that was well marked in my memory was one day when I went to give a lecture at the event

And Kyle Zwiesert, a billionaire, was sitting there watching me because he would be the next speaker. So until the moment he got on stage to give a speech, he was sitting there watching me. When I finished my speech, because of the structure of what we are going to talk about tomorrow, the whole structure of the speech, during the day I was interrupted with applause.

At the day, I was applauded standing at the end of the lecture. At the day, many people said: "Tati, how can I take your lecture to my company? How can I take your lecture to an event that I'm going to do?" So many invitations, many opportunities came out of there. Why? Because I have a memorable structure. The structure that I will teach you tomorrow.

And then when Carl Weasley watched, when I left the stage, he came to me greeting me and said: "Man, girl, you're going to burst!" And look at the detail, he said: "Looking at you in the backstage, I hadn't given you anything, I was looking and saying:

"Girl, you're going to get on stage, you're going to talk a little bit." But when you got on stage, you became a giant. The way you drove with confidence, the way you transmitted a message, and it can even be an obvious message, but how you transmit it makes so much difference that he took it and said: "I want to be your partner."

At that moment I received an invitation to be a billionaire's partner. I could choose if it made sense to me or not. At that moment it didn't make total sense because the company was already in full expansion and as we were with a sphere of internationalization, with a sphere of setting up the group of the De Angela Institute, I said: "Man, I'm going to lose focus, I won't be able to do any good and I'm going to burn myself with this billionaire. So leave me alone here, let me focus on what I'm

with the goal of doing it, but I received an unimaginable proposal, you know, I became instantly known to people that I knew but didn't even know my name. So yes, you will have access, you will have network, it gives you status without a shadow of a doubt. Tell me, have you ever watched any lecturer? Whether you want it or not, it gives you more power, more authority.

and it gives you a different status as if the person had another stage stage naturally it generates this know and a person who has more status but power automatically also manages to influence more people can attract crowds right And then comes here the other factor attracts more

to be able to follow you on social networks, to be able to consume other products or other services that you work and also the main thing for me is to be able to help other people because it's a purpose, right? I attract many students today who are public employees

And then I thought, wow, an interesting public employee, why would a person want to be a lecturer? And then I understood. Sometimes the person spends years and years studying for a competition, passes the competition and it seems that it is such a task, so routine, that it has no purpose, that it has no clarity of meaning, depending on the position. And the person finds in the lectures a chance for her to live from her purpose in life, for her to do something that has much more meaning, that has much more impact.

So I don't know which one you chose, but I can tell you this: with what you will see during this week, in all these spheres, no matter how much you don't even want to, no matter how much your goal was not, all these spheres will be reached.

when you are a lecturer you have the side effects of being a lecturer and you can act in all these areas here so the good news is that you will have all this ok and then something I always say in all our programs is all our lecturers who follow our method they become 3R lecturers what is a 3R lecturer is a recognized lecturer

Think of a renowned person, the greatest authority of your segment. In addition to being a very recognized person, you will also be a requested person. A busy client's agenda, being able to choose, having the freedom to choose for whom you want to work, act, in which places you want to give your lecture, because your agenda will be very disputed. And the third, side effect of the previous two,

you will be a professional, a very well-paid lecturer. So that makes a difference. And then men and women will be well paid by following this step by step here. And then comes an important point here for us to get in there with both feet in the content.

How to be a legend of your market? This was a question I asked myself a while ago, I said: "Man, I know it's hard to be a legend when we think about big names, and you say: "Wow, it's a legend, Martin Luther King, will one day I will be Martin Luther King? " People you admire, it seems like it's something very distant from our reality, you know? You say: "I don't even dream about it, because it's very unlikely."

But one of the things I notice is that in any segment, in any area, you can become a legend. For example, I'll tell you later how I got into this world of lectures, but it all started in a college. And in this college that I worked, I started working there earning 500 reais a month. I started as a

a saleswoman of postgraduate courses at this college. And some things I did there, some behaviors, some memorable attitudes, which I even want to share with you today, made some people who had the chance to work with me say the following: I received feedback this year, some people turned to me and said: "Tati, did you know that you've been out of the IPOG for 10 years?"

10 years you stopped working at this college until today you are a legend in there until today you are a legend in there until today people speak your name with pride people speak your name with admiration being inspired in your story in what you built in what you did here inside people I entered the basic I earned 500 reais per month

But I stayed in this college for six years and I had some behaviors, some postures that made me a legend. At the time, I became a legend only inside. People told me, it's not me who's telling me, that I'm saying: "Oh, I'm a legend." No, people gave me this feedback, people gave me this report.

And even if you are a legend only in your circle of coexistence, even if you are a legend only in your work, only in your family, in your church, in the places you go, it's already something amazing. And then this will help you grow.

Because if I hadn't been a legend in college, I certainly wouldn't be able to make it happen on social media today, I wouldn't be able to make it happen with more than 20,000 students. So it's a collateral effect, it happens, it expands little by little. But it starts small. You who live in a small city, you who live in the countryside, you can be a legend in your city. We are growing little by little and in a little while you will be a legend not only in your city but in your state.

Soon you'll be a legend in your country, soon you'll be a legend in the world and you'll grow. You who have a specific area, I don't know, maybe you're a health professional, maybe you're a lawyer, you can start being a legend only in your niche, in your market. Look, among lawyers I'm known, maybe other people don't know me, but in the advocacy area everyone has heard of my name, because I became a legend there.

So even if it starts small, even if it's a legend for a small group of people, this is the beginning. And the speaker naturally becomes a legend wherever he goes. And that's why it's important for us to know some fundamental principles that will help you to have more results in this sense. And there are three behaviors

three fundamental skills and pillars for you to become a legend. First, when I look at all the people who have a highlight, who are desired, disputed, they have a lot of knowledge. So congratulations to you, you are in the right place, you are seeking more and more knowledge, because one thing we discover is:

The more you study, the more books you read, the more courses you do, the more you find out that you know nothing. That phrase there: "I only know that I know nothing." That's right. A person who thinks he knows everything is the one who is studying a little.

And when you start to study more, you will find out that you still have a lot to learn. It is a constant learning journey. So the constant search for knowledge is one of the pillars that will make you a legend in your market. At first you can start with more specific knowledge.

Then we will open a range of possibilities and I will show you how to explore this well. But the big fact is, knowledge, people, is just you deciding. Knowledge, any person who stipulates there, for this year I want to read more books.

For this year, I want to do more courses. Anyone who dedicates, not even with podcasts, not even with lives, with content, but who dedicates himself to seeking more knowledge, is already there, it is a step to become a legend in your market. But knowledge alone is not a miracle.

Besides knowledge being used in the right way, when I talk about knowledge it's not just about learning, it's about applying what you know, because there are many people who know a lot, but don't apply, don't execute, it's no use, you have to put it into practice. The second pillar comes, which is dedication.

This here, guys, dedication, I could use the part of resilience, the part of the price that is paid, you know? It's not easy to pay a price, but when I bought our memorable mansion here, I brought some people from my team who have been with me for a long time for a barbecue here at home.

And then one of the people on my team asked me a question that was a key turn for me. Even at that moment I said: "Wow, it was good for me to know that." He turned to me and said: "Tati, if you could give me some advice, so I can live all this that you are living, what would it be? When you look back, when you look at your story, when you look at your journey, what made you get here?"

And then I stopped to think a little bit and I said: "Let me say something different from what I've been saying in lives, let me think in essence, in the deep." And then I said: "Look, if I could summarize some things I've done for more than 15 years and that brought me here,

is first is to seek right strategies right and I've already made a lot of mistakes and I learned a lot from each mistake but seek the right strategies and be intense

Then I talked about the intensity. Man, I'm very intense, very intense. When I want a business, I do it right. There is no such thing as "will it work?" "Will it really work?" "Will someone really want to hire me?" "Would someone really pay 5, 10, 15 thousand reais or more per hour of lecture?" "Will it?" Okay, these voices of evil, these voices of uncertainty can even appear at some point.

but I'm able to silence them and choose what voice I want to hear. And the voice I want to hear is, it's not that I'm very good, but I'm going to become good. I'm going to make it happen. What depends on me. I'm going to pay the price. I'm going to make this thing work.

So, this dedication, this intensity, and then comes the third pillar. With the right strategy, you put intensity and then comes constancy, consistency. Note that. Because one thing I always say is, you will never be extraordinary in anything before being consistent. Before being consistent.

So it's no use, I was intense and intense for a day, intense for a week. Let's think with me, you went to the gym and it was intense for a day, train all day, then you stay all week without walking, cramped there because the muscles were that way. And then you say, it was once a week, I don't need to go more in the whole week or the whole month, I go once a month in the gym.

and will you be able to get the result you want never and this is in any area of ​​life it's not about you being so intense to the point of not being able to sustain it is you being able to balance this intensity with consistency with constancy because doing a little every day you will be able to have more results so I did it with a lot of intensity every day and then that's why

I also managed to get the result so this part of dedication takes a lot in that sense has to pay a price but these days I was talking I don't know if we have doctors here but I have many medical students and health professionals in general I was doing a calculation with them in a chat talk conversation and then I talking I said wow

how long is it just from graduation? Ah, five years, five years only from graduation in the case of medicine, right? But when you graduate you have residence and then residence is about two years later you have a post-graduation because general clinic is not so valued like that, you have to be a specialist, it goes on for two or three years, so being a doctor he spends on average, playing low, at least seven years studying, from seven to ten years studying, but look at the detail,

I don't know, I've seen a cousin of mine who did medicine. Man, it was almost night, she was studying on Saturday, Sunday, holiday. And then I kept asking myself, I said, wow, I see so many lecturers who do a tenth of this time, of this dedication to study and already earn so much more, already earn so much money, because we are in one of the most well-paid professions in the world. A lecturer earns per hour what many professionals don't earn in a whole month of work.

the person works a month to sometimes earn three thousand reais, five thousand reais, then a lecturer arrives and at the beginning of the conversation earns five thousand per hour. I won't even talk much about it because the pricing part comes later, right? Then we'll bring it there, how to price it, but already making a spoiler there. Dude, think if it's not worth paying the price, if it's not worth dedicating yourself, because you will be able to

have many results in this sphere. And then comes the third and most important, because the first two, I see many people doing it, I see many people with deep technical knowledge, I see many people who are dedicated, are committed, you see that these people pay a price to be successful,

But sometimes they don't have the success they could have, or they don't become a legend within their segment, within their market, because they don't have this third, which is what the lecture generates in our lives, which is the exhibition. Not only the lectures, but the internet itself.

Who is putting a cover on the internet, making videos, doing live, who is increasing their exposure to the largest number of people possible, can have much more results. And exposure is a challenge because you have to overcome shyness,

have to overcome the fear of rejection, have to overcome a series of obstacles, but stay with me here, you will see that we are gaining subsidies, strategies to be able to overcome all this and we understand that our message has value. For example, you have already sought so much knowledge, you have already paid such a high price and now you will see unprepared people

gaining the spotlight, taking their message, growing on the internet, growing on big stages, and you who studied so much, who is here with me tonight, won't be able to take this message and help so many people? So just one question there to turn the key. I really like that phrase by Martin Luther King, who says, the problem is not the noise of the bad, but the silence of the good.

Sometimes we get outraged, right? "Oh, these people are talking nonsense, they're talking nonsense, the person doesn't even know the area, he's not even a specialist, and he's recording a video, viralizing it on the internet, he's talking about it at other events, I have knowledge, I could be there, I could be talking about it." Okay? You could. And why isn't it there yet? Are we going to change that?

Let's make a difference now? Let's increase your level of exposure so you can attract more opportunities for your life? Because it's no use being outraged, it's no use talking badly about who's there, putting a cover on their face, it's no use. It's you who have to go and put your voice in the world.

It's you who have to make it happen. Face your fears, your barriers, your obstacles and make it happen. It's all up to you. It's all a matter of decision. To succeed in life is a decision. And you can choose to do differently from now on. Remember, the problem is not the noise of the bad guys.

There will always be, in any place, there will always be people there making a noise without experience, without baggage, without knowledge, but the problem is the silence of the good ones. If you are so good, if you have dedicated so much, have studied so much, what prevents you from taking your voice to the world? And then I say more, huh? Staying everything saved for you is an act of selfishness. Being shy is selfish. You know why?

because you are so worried, will someone judge me? What will people say? What will people think of me? And you are so worried about pleasing, making beautiful, you are not taking this powerful knowledge that you have, this valuable knowledge, your story that will inspire lives, you are not taking this forward, why? Because it's full of

"What if the other doesn't like it? What if I fail in front of people?" It's an act of selfishness. You're thinking more about yourself than about the difference you can generate in other people's lives. So our focus here is: if I change the life of someone, it was already worth it.

and write it down if you change the life of a person man it was worth it and then for us to also increase this exposure of you and you can win all the opportunities right all enjoy all the possibilities that this market offers

I remember a movie I watched that marked my journey a lot and it's a movie based on real facts. I love movies based on real facts. And I stayed like this for a month thinking about it because it was very crazy. Like, you say: "Man, it's not possible, it can't be based on real facts. There's no way, it could be fiction, it's not real." And I'm going to say the name of the movie here, who hasn't watched it, it's worth it. It's called: "Catch Me If You Can".

Who has already watched this movie, tell me if you can. Look how crazy this movie is. For those who haven't watched it, I'm going to make a basic spoiler here, just so you understand what it has to do with our content. But within this content here, the author there, who was played by Leonardo DiCaprio, he pretended to be

pilot of an airplane without ever having learned to pilot. He pretended to be a co-pilot and made several trips, including international ones, wearing clothes, being hired by the airline, without ever having taken a course and having the accreditation for it. He pretended to be a

crazy without ever having done medicine pretended to be a lawyer right the guy was needed to be studied even at the end he received an invitation to work at FBI understood because the guy is very crazy only he gave a lesson for a six months at Harvard University and then when he was arrested when they discovered these scoundrels right of course you watch you say wow so I can pretend I can lie that it will work

is that business you can even get a result in a short time but the result is not long, right So with integrity I believe a lot and defend integrity with my teeth So for me this movie marked a lot that I said man how so only at the same time I always know how to make filters and take value

So what can I learn from this? We learn from mistakes and from other people's successes. What can I learn from successes and what can I learn from not doing it? From mistakes. So integrity for me is an unmarketable value. I was like, wow, I was impressed with the film. But at the same time, what I learned a lot from it was self-confidence.

And one thing he said in the interview, after he was arrested, and then they did an interview, but how, man, how did you get to teach at the most well-known university in the world, one of the best universities in the world, very difficult to get there even to be a student, the more to be a teacher, how did you get to teach at Harvard, right, for six months, without being discovered, and then he took it and said, he said, look, I just needed to be one chapter ahead of the students,

So what did he do? The students were there studying, he studied a chapter ahead, got there and passed this content. What did that become my key? There is space in the lecture market for everyone, for everyone. Do you even know why? Who studies a lot, and then I know that here there must be people with PhDs, people with master's, doctorate, I know there are people here who are watching us who study a lot. Who studies a lot, tell the truth,

Sometimes you can't be impatient. If you get someone who is starting very, very, very, very zero, you say: "My God, I'll have to say everything again." Because you've studied so much, you've passed this phase, now you want to speak at a more advanced level. And who has more patience to teach sometimes who is starting there?

someone who is just a step above, you understand? So there is a market for everyone, everyone needs to evolve in several areas of life, in various knowledge and, for example, in the area of lectures, I am the authority, I dominate, I have a lot of knowledge, I am a expert in this area, but there are areas that I am a baby,

and there are areas if you were if I were to teach you tax law man I'm a baby in the area of ​​tax law I don't know anything I want to learn from you

So there is a market for everyone, no one knows everything and you don't need to know 100% of your area, you just need to know a little more than the one that is starting now. If you have already climbed a step, whoever is on the bottom step needs you. If you climb two steps, who is there on the two steps below needs you.

It's like the movie "Prenda-me if you're able" I just need to be one chapter ahead of another person and then I can be a lecturer, I can teach something to someone. And you know what's crazier? The more you start teaching other people, the more you learn. Because whoever teaches, learns twice.

So if you are in a phase of "Wow, I want to go wild in this market, I want to understand more about this market", the more you share knowledge, through lives, through postings, through training some people in your job, you already start exercising all this, the more you gain confidence and domain over the content, to definitely become a expert in this area and be able to help other people. But you just need exposure, it's not about knowing everything,

It's not about being ready, we're never ready, we're always starting, it's a step at a time, but it's about you guaranteeing this exposure during your journey, during your learning time. So, what are the 10 things you can gain with exposure?

number of followers, which is to increase the number of followers on the internet, the more exposure you have, we realize that if I viralize my Reels, I can already, in an organic way, without investing in ads, without investing in traffic, I can already earn an interesting amount, sometimes 30, 50 thousand more followers. Just so you have an idea, every lecture I give,

If there are 2,000 people watching me at the event, I usually get from 1,000 to 2,000 new followers. And, detail, qualified followers. People who have been listening to me for an hour, liked my content and want to follow me. Maybe some of you here have met me at a lecture, at some opportunity, and want to follow my work more and started following me. Still, the lectures generate a significant number of followers.

obviously because the lecture itself gives you this as we commented also in addition to recognition

invitations invitation to give lectures at other events invitation to enter other businesses invitations to write books invitations to several other things money this is the main item that we will talk about trips because lectures people even when people talk like this Tati I'm from the countryside will there be a market here will someone hire me to lecture I understand the business you will give lectures much more outside your city than inside it

I'm from Goiânia, I used to live in Goiânia, and that's okay, Goiânia is not an interior, there's already a million, I don't even know how many there are now, but there were 1,700,000 inhabitants, that's a lot of people. Do you believe that when I started, I started to teach outside of Goiânia than inside? It's all over Brazil. "Tati, but how will other people from Brazil know me?"

I'll show you the way here, who will hire you. But the universe of lectures is without borders. Maybe the place you will less talk is in the city you are in. Regardless if it's small, big, or interior. You will run the whole of Brazil doing lectures.

ok it's advertising this will also generate a very big result because people for example have brands that want to sponsor me there are brands that want to advertise clothes I get a lot of clothes to be able to talk at events and spread it is not so much on stage all this you are conquering friendships

and several friends that I have today until these days a Joel J asked me, right, Tati, you know everyone, right, everyone like that, millionaire, billionaire, people from the digital marketing, influencers, I was with Lucas Lucco, how do you walk all these paths, how do you permeate, you know, with various different environments, you have a network that is

And then I commented, the lectures provided me with this. Because at the moment I'm in the dressing room there, you talk to other people who will also give lectures at that event. And there you already exchange WhatsApp, there you already establish a networking. For example, there are places that I will give lectures that they pick me up at the airport.

and sometimes two or three speakers come with me and then the driver who picks us up at the airport already takes the three speakers and we talk inside the car as best friend and cool we are equal to equal so it's not a person who is very high we are going through the same environments we are stepping on the same stages so we end up being respected and literally forming great friendships

from there, right? New customers, how many customers that appear through the lectures. So depending on the business you have, for example, I have a student named Leonardo Castello,

and today he owns more than 300 franchises, right? So he has a physical business and then he has a company in the cleaning area, he has a company in the education area, he has franchises that have shopping malls and he has more than 300 franchises today. What does he do lectures for? He even charges, he goes for free, he doesn't charge anything, but he goes to lectures to attract franchisees to his business.

So you can attract investors, franchises, you can attract more customers to buy your products or services, all this through lectures. And you get a lot of presents too, see guys? A lot of presents. Then those who follow me on stories see it right away, I post it. So there are several ways for you to win with the exhibition. Here are some names that I had the opportunity to contribute personally. All of these here, they went through our method.

all of these here had access to this same content that you will have the opportunity to know, so they are people who were already strong in the digital, right, José Roberto was already a soccer player in the Brazilian national team, Cátia Damasceno, Natália Biori already had more than 10 million followers on social networks, Thaís Braz, ex-BBB, Jogóis, ex-BBB too, Lucas Luco, singer, so we see Marcelo Serrado here,

global actor, Giovanna Antonelli, global actor and actress, they all realized how much the lecture can enhance their careers and bring extra income. For example, when Lucas Lucco asked me to build his lecture,

I even asked myself, I said, man, a person I had never thought of being able to help with lectures was a singer, a successful singer, because every show he does, he already earns millions, so what does it mean to come to this market? But then I went to understand, he earns millions, but he needs to share the cake with the drummer, with a whole band,

businessman, producer, so he needs to make a division there of his revenue. Now Lucas Lucco in the lecture, he doesn't need to share his revenue with anyone and he will earn clean there, 150, 200 thousand reais in an hour. And he said, Tati, besides being less tiring, there is a lot of demand, there is a lot of search in the market and what caught his attention the most besides the money, he said like this: I see that it has more meaning.

I see it has more purpose. The show is cool, it generates entertainment, everyone is happy, but I don't feel like I'm literally changing someone's life like in the lectures, sharing my story, being able to inspire more people. So there's all this purposeful vision there too, you know? Then when you see these great names that I had the chance to be able to help, several influencers and digital info producers too, you think: "Ah, Tati, so it means that the lecture is only for those who are already famous, it will be much easier."

It will be better for those who are famous. And man, it has nothing to do with it, okay? Even notice this: if you are not famous, you don't need to wait to be famous to enter the world of lectures, no. Anonymous are very good at lectures when they know how to play the right game. I'll show you some examples here for you. So what do you need to do? You need to start at the lecture to become famous.

many of the followers I have today, many of the authority I have today came when I started giving the lecture that I was totally anonymous, I was unknown in the market and I started first in the lecture and then things happened in my journey. So you don't need to be famous to start, but you need to start to then become famous in this area too. So I'm going to show you here, for example, I opened a window of questions

on my Instagram asking right when you've already earned with lectures applying my method such and several names here, look, maybe you don't know what they are unknown people and if you look for these people on Instagram you will see that not everyone has a thousand followers 2,000 followers is not about the number of followers you have understood but you will realize here that it is an opportunity is very democratic

It is an opportunity for everyone who has a good message and who knows how to wrap this message in a really engaging and impactful way. So, Thais Monsori has already earned more than 300 thousand reais with lectures. Look at Andrea, 160 thousand reais, only in 2023. Tiago Araújo, nine digits. Vivi Thompson was starting, she had already put there that she had done the first 50k.

right the E-Coach Institute put here I don't even know if it's not a coach, right, the E-Coach Institute, official E-Coach, he put it like this 10,000 was starting the Clayton is in the CLT not open hand did not open the hand of the CLT the Clayton including he is also from our mentoring group so he works

is a leader today inside the boutique and says that with the CLT with recognition and was promoted three times and only with these promotions in the work applying this method and giving training and internal lectures in the company he managed to make 60 thousand reais a year and 32 thousand with workshops and lectures

So there are some people who, despite not being so famous, so well known, are swimming in this market. It is possible for you too. Here are some of our students, who at the annual event, we have a meeting of the memorabilia, more than 2,000 people there, and we reward all the students who are getting results. So I want to combine here with you, okay?

make the action plan and apply it, because I want to reward you on my stage for more than 2,000 people. I want to celebrate, I want to celebrate this result with you. And here, some people who have already earned

millions this is the group of those who earned 1 2 3 5 million is with lectures and then we have another group here of those who earned less than millions and then there are people who earned is 100 thousand there are people who earned 500 thousand there are several plates here from 50 thousand reais already win here all this award and look at the volume of people so one thing I always think

If it worked for one, it will work for you too. Write it down. If so many people are on stage being rewarded, what prevents you? It was just lack of knowledge. It's a phrase I always say, the result you haven't

you don't have is the result of some knowledge or some strategy that you lack if someone is having results and you don't the question you have to ask yourself is what is it that he knows that I still don't know what he's doing that I'm still not doing and here our goal is to bring you these answers so that you can also have these results and celebrate here with

And a detail about lectures, for example, if you search on Wikipedia, you will see Brené, many people already know, Brené Brown and Simon Sinek. What happens? Both of them were not known before.

They weren't famous, they only had a very good message, a very powerful message, they were scholars, they were scientists, they were people who really wanted to change the world, but they were not yet known. What did they do? They worked on the exhibition and gave a lecture at TED.

Both are part of the TED's most watched lectures group. It's a task for those who want to watch it. It's very worth it, the content is memorable. There are many things they apply there, which are things I teach here for you too. And if you watch it, you will definitely be inspired by their content. But you will also see the structure they used to viralize on the internet. And detail: Brené was not known, but she had knowledge.

get ready to enjoy the stage exhibition, because it's no use having the chance to give a lecture at a big event, at a big stage. It's no use having the chance to act on social media if you don't wrap your message in an engaging and inspiring way.

So everything is about the packaging, everything is about how I transmit my story, how I transmit my message, you know? So here, Brené became famous and Simon Sinek also became super famous after TED's lecture. Then it's worth watching and then they tell how many opportunities came from there. For example, Brené wrote about six books

and these six books were bestsellers and came out in the New York Times, all as bestsellers, so she was able to be called to several podcasts, she was able to receive several invitations that she could not even imagine, and today, Brené, she charges 200 thousand reais per lecture.

So if you want to do your event and hire her, you already know the investment of 200 thousand at the time of the lecture, to also be on the radar. And then many people ask me: "Tati, but how did you start in this market?" And the big detail, people,

is that I didn't imagine myself a speaker, at all. You know why? Because I was very shy. I was totally shy, I was stuck, I was a wild animal. But I had a dream, and that dream was to contribute to people and grow in a way that was communal. I said: "What do I need to do to grow? What do I need to do to make a difference in life? How can I help more people?" These were two things I've always had since childhood.

And when I entered college, it was good because I dived into studies. In the college I worked, I did three MBAs, a master's degree, 377 courses, I took all the extension courses, I studied a lot, until I trained my team and then came the first school here. I started training my own sales team when I was promoted to commercial manager.

Training the team, I was developing new skills, I studied, I prepared slides, I did a neat business.

The owner of the company seeing this, called me to give a postgraduate class. He said: "Tati, we need a teacher to teach at the MBA. I watched a part of your training with the commercial team. Do you realize that this can happen to you too? It's not about me, it's about how things come about when we allow ourselves to be in motion. Many times you ask: "Tati, I don't understand why opportunities don't knock on my door.

Let me tell you something. Do you know why opportunities don't knock on your door? Because you don't exist.

That's it. You don't exist in people's minds. When you start to exist, opportunities will knock on your door. Why do we have the desire to have an iPhone? Because there is a whole marketing, a whole communication. We know that the iPhone exists. If we didn't know that the iPhone existed, the better it was, for all the resources it had, we wouldn't have this desire. So you don't just have to be good, you have to exist in people's minds. And what happened in that college?

I started to appear, I started to increase my exposure, I started to train my internal team until the owner of the college saw me, until people started talking about me to him, until he started to observe me there. Why? Because I was in motion, working and evolving every day with the resources I had there. When he invited me to be a university teacher, a postgraduate teacher, I thought I wasn't capable.

the imposter syndrome came out. I don't know if you've felt it, right? The total imposter syndrome. But the big detail is: if you're afraid of being an imposter, or if you worry about it, it's because you're not anymore.

because when the person is an imposter, she knows and she's not even there for that, it's like the movie "Prenda-me-se-força" was able to understand now when you have the concern of "man, I need to do well done, am I capable, am I good enough?" things change and then when he made me this invitation I prepared myself a lot, a lot, I started to study as if there was no tomorrow to deliver I started to deliver some postgraduate classes and then just to summarize

I started to join several classes, there were more than 50 postgraduate classes in just one year. Every weekend I was in the classroom teaching these classes. And then what happened? There was a ranking of the best teachers. There was an assessment in which the student gave a grade to the teacher and they saw who was the highlight teacher.

And I, super competitive as I am, said: "Man, I want to be a highlight teacher." What makes a teacher a highlight? As I was also a leader in this college, I started to read not only my evaluation sheet, but I started to look at the evaluation sheets of more than 300 teachers at that university.

And when I started to look, I realized that there were teachers who, despite having a master's degree, doctorate, they were not well evaluated by the students. And other teachers with less technical content, sometimes they were super well evaluated. And I said: "But what happened?" And I realized that there were some points in common, which is what I'm going to show you in the lecture structure that we're going to set up tomorrow. But then I started to draw a method to apply in my life, I started to test and validate. I said: "Man, I have a master's degree, but I'm going to be well evaluated in this business."

And it started to work out. I got to be in first place in the ranking among the teachers. But not only that. When I started to study about this market, obviously I sought mentors, obviously I started to do several courses in Brazil and abroad. So I had the opportunity to study with Amy Cuny.

which is also one of the most watched lectures by TED. If you haven't watched it, it's worth it. I had the opportunity to study with William Ury, who is a Harvard professor. I went there in person, I went to Harvard to study, to do a course with him, with Robert Cialdini, with Tony Robbins, I went to London at the time.

I took a course with Tony Robbins and I was mapping out what are the common points of all communicators, teachers, lecturers who had a lot of results in life. This became a master's thesis at the time, I started researching, studying science.

And then I tested many things with me. And then I discovered the lecture market at that time, of studies. Why? Because until then, for me, it was the apex, right? Like, I used to earn before, then I went to 5 thousand reais of monthly salary. And suddenly, at the end of the week, I managed to earn 3,500, 4,000, 5,000. I said: "Man, at the end of the week I can already earn what a professional earns in a month."

When I understood the lecture market, that the person earns per hour what I earned on the intense weekend of work, I said: "What? I want to go to the lecture market." And I understood that the lecture market cannot have the teacher's air.

Who is a teacher is a step away from being in the lectures, because you already have content, you already have exposure, but you have to work on how you transmit this content, so as not to be with the teacher. And then I understood some things, I understood what the game of lectures was like, I entered this world, and detail, I didn't even have a thousand followers yet.

and I could already sell my lectures for 15 thousand reais for training at Votorantim at Unilever at Banco do Brasil in large companies earning 15 thousand reais per hour without even being known or having followers that's why I tell you you can do it because I've done it and several of our students have done it ok and all this made me arrive in the world like this that I

I didn't even imagine it. I was called, look at the importance of being in motion. I was called for the exam, not only to go out in the press and in the CSA magazine, but to record three months of weekly videos for the exam. I had a picture at CBN Goiânia for five years. Every week I was there at CBN

sharing content, messages, inspirations about my topic. I made my first book, which is one of the things I also teach our students, how you can turn your lecture into a book and become a best-seller writer. We have a whole way to do that because, guys, success leaves tracks, success leaves tracks. If I can get there, I can show you the way to all of this.

And then my book came out in Globo's soap opera. I started receiving many students' prints showing: "Oh, you're in the soap opera, did you see?" I hadn't seen it, because I don't watch soap operas, but I thought it was great. I received several awards, I was on big stages, I taught twice at Harvard University,

I taught in a soccer stadium for more than 10,000 people and all of this was only possible because I was unleashing some things that I'm going to show you here. And with the right method, the method I developed, it worked not only for me, but it worked and has worked for all of our students. I want to show this in practice.

But before we draw the theme of your lecture, now that we have shown all the opportunities, now that you have understood how I got to this scenario, I want to align with you here

What are some phrases, some principles of the memorable ones of our community here in Jaguar? There are some phrases that help us, it's like a fertile soil, it helps us to leave our fertile soil. Because what did I notice training more than 20,000 students? I realized that whoever puts everything very fast

everything I teach here has a lot of results, results like this sometimes in less than a month, results in the week, by the way I want you to share here with us, tomorrow coming here there are people who are so fast, but so fast that I didn't pass any content the whole person has already done some action, already put into practice some things and already had the first fruits, they already had the first results, this is what we call fertile soil

So I want to leave everyone here with extremely fertile soil for you to put into practice, step by step, that I pass.

and you can already reap the first fruits, who knows, even this week, which is breaking records, which is very fast. So what are some thoughts, some beliefs that every memorandum, that every speaker, memorandum communicator needs to have to have much more results? Why is this thought so important, this mentality of abundance? Because there are people who don't do it just for emotional obstacles.

because they are there my thoughts detonate me is that phrase of henry ford you think you can or think you can't in both cases you are right so if you believe that this market here is unbeatable I am facing the best possibility of my life and I will do my part I will make it happen I will make it work in this segment I am absolutely sure that I will be there clapping and you will get a lot of results

Now, if your thought is: "Is it? Oh, that's not for me, it won't work here in my city, it won't work in my region." These are the discourses that I already know exist in the minds of some people. This will prevent you from applying all the basis that I share here and will prevent you from having the result in record time. So, the first basic premise. This is inspired by a Walt Disney phrase:

Walt Disney has a phrase that I really like, he says: "I like the impossible because there the competition is smaller."

So everything you think: "Tati, it's impossible." When I share some things: "Tati, it seems impossible this here." Think, I like the impossible because there the competition is smaller. Memorable are specialists in making the impossible. Write that down, okay? So it doesn't matter if it's challenging, if it's impossible. Memorable is a specialist in making the impossible. First thing. Second sentence that has to be on your radar, that you have to think: "Richness loves speed."

and success is a decision there will be moments here you will have to decide there are moments you have to be fast I love students who already implement some things today for tomorrow even without having seen the whole content understood because wealth loves speed and I want to test you I want to develop my muscles here this is a challenge is hand in the dough it's not just about listening to me what I'm going to pass here for you today will have homework at home

There will be a mission that we will do here for 10 minutes, we will do these missions live. And I want to know here, who will be faster? Because wealth loves speed, remember the speed of a jaguar. Another phrase that is a commandment of ours, which is a premise of the memorables. Train until you say you have talent.

There is no such thing as: "Tati has more communication skills, she has the gift of speech, congratulations Tati for your talent, for your gift." Man, I trained a lot to be where I am today.

You can also be praised for having the gift of the word, for being a born communicator. There are people who call me a born communicator. I said: "Why didn't anyone tell me that when I was 15?" I didn't think I was a born communicator. Someone could have told me that before. Train until you say you have talent. This is a crucial command too. Another: "Memorize the one who finishes everything he starts."

Start exercising this from the beginning. How many times did you start something and left it in the way? You started a music class and left it in the way. You started an English course or a foreign language course and left it in the way. You started an academy and left it in the way. Memorable has consistency and it finishes everything it starts.

So you can exercise, create muscle this week. Take advantage of the fact that it will be fast. Friday is over. But if you plan to put a little time on the agenda this week, if you plan to put this as a priority in your life, to be successful, to change the lives of other people, to make more money, to leave a legacy in the world, to do something in this life that lasts longer than your own life,

It will be worth it, it's only one week. Go until Friday, firm and strong with me, because memorable is that person who finishes everything she starts. Another important command: It costs a lot to think you know everything.

This is very common among people who study a lot. This has already happened to me. I already thought it was arrogant at some points. I thought it was obvious. If it's so obvious and you know everything, if there's not even 1% of newness in this class, the question is: why aren't you still charging 60,000, 100,000 reais or more per lecture hour?

you understand if you still don't have a full schedule and you're not charging a lot for the lecture means there's some information that's missing and sometimes for those who already study a lot it's a fine adjustment sometimes it's one percent sometimes it's really

do almost everything but doing almost everything is not enough you have to do everything I even talk a lot about almost right I even made a post that went viral on the internet I said be careful with almost who almost got married is still single who almost lost weight is still fat

who almost got rich remains poor who almost did not almost mean almost you didn't have it didn't get there I want you to get there with the results ok so it's expensive to think you know everything even if some things what I touch do today when I go to the courses and training that yes I keep investing heavily in myself I keep studying very often inside and outside the country right what I do

When someone is saying something that I already know, I use it as a guided meditation.

I keep reflecting and say: "Okay, I already know that, but what else could I do within that I'm not doing yet, you know? What else could I work here to be able to unwind in this area?" So I use it as guided meditation, I use it as a moment of recycling, a moment, you know, of looking at a checklist: "Let me see if I'm doing everything right, let me see if I didn't get anything behind." Because how many times do we get tired of knowing something but don't do it, right?

Sometimes, when I go to a training session, it's good for me, because then I start talking about the training session and I say: "Man, I used to do this a lot, I gave too much result, but do you know that, for a while, in the frenetic running of the day to day, I stopped doing it? And then, because I stopped doing it, I'm also not getting results.

I'm going to do it again. So it also works as a checklist, you know, for you. But it's cool that when you have full attention, when you are 100% present here in this experience, you will discover that 1% that was missing, that minimum detail that would make all the difference in your career and in your strategy. So be careful with the idea of "I know everything, this is obvious, I know how to see." Be careful with that.

an extremely important point that I even commented here with you and I will remember these premises these principles of the memorable here in several moments our challenge is between movement because it exterminates the locks it is very common for people to say that I am locked Wow I locked here you want to unlock

keep walking, keep moving, keep watching classes. Sometimes the person stops and then she stops even paying attention to the class. She stops and says: I'm not getting it, I'm not getting it, there's going to be a mission here. Then you say: I couldn't do my mission, I stopped. Dude, keep writing anything. When I went to write my first book, I opened a blank screen. Dude, when I opened that blank screen, even for the editorial office this happens, right? You say:

Where do I start? I don't know where to start. And I looked at that white screen, it was locked.

How did I start? Writing anything. Then you come back and adjust. Then you come back and improve. But I said: "If I don't start with a sentence here, if I don't start taking things out of my head randomly, it won't come out." Because you get stuck. In front of a blank page, you get stuck. I was talking to Lucas Lucco and several people who compose music and such, they say: "Composition is the same thing." Sometimes you're stuck there. And only, "Wow, I need to create a new song."

I need to do it because it's my job, it's not just when inspiration comes. Remember that 99% is transpiration and 1% is inspiration. So, I have to start doing it. When you start writing nothing with nothing, when you start to take things out of your head, suddenly ideas start to flow, suddenly things start to happen. This also works for those who want to start posting with a lot of consistency, a lot of frequency on social media.

You say: "What post will I post today?" "Oh man, okay, come on, what post will I post today?" And he doesn't come from nowhere. He doesn't come like: "Oh, just think and come."

you will have to research, you will have to look at other posts, you have to have inspirations, references, then you start drawing, when you start drawing, you go: "I can improve here, I can improve there" and then you go back and review this text about 3, 4, 5 times until it's amazing, you know? So, get in the move, because only in the move you will exterminate everything that is stopping you and that is disturbing you from getting results. And finally, convictions are worse than lies.

be careful with having too much conviction be careful with those beliefs that limit you that sabotage you in the middle of the process because when you have such a strong conviction they prevent you from discovering the truth that's why it's cool not to be with a full glass is who comes with a very full glass there's no space to enter new things

When you have a cup there, there's room for new knowledge, new baggage, new beliefs here. This will help you to have more results. So write this down and remember this during our week, which will be crucial. This is to leave your soil fertile.

this is how we work the basis for everything I pass on to you, technique, you can apply it very quickly and get results. And then comes here what a lecturer does, right? A lecturer takes people out of a mediocre life and takes them towards a memorable life. So it's more or less in this image here, look, it takes people out of the desert,

and take it towards Oasis and then comes a very important step which is to choose the theme of your lecture who already has a theme stay with him ok it's just for those who don't have a theme anything you will review also some things there but look Tati I really want to be a lecturer I already understood that the market is bubbling with opportunities I already understood that I can earn well in this market and still help many people but man I don't know where to start right and you start with

you have to be a specialist in something you have to have some theme that you will teach some transformation that you will generate for the person so what is the knowledge you have today that you could help someone this is the first question what you are today is praised we are already thinking there ok that this is part of our mission today

and write down so you can have this information. What is recognized by other people today? Does your family praise you for that?

Your friends praise you for that. What is a characteristic of yours that even if you don't think, because sometimes we have a difficulty seeing qualities in us, right? Sometimes we think that the quality of everyone, the neighbor's grass is always greener than ours, but we look at ourselves and it seems to have defects, it seems that I am common, I am a very basic person.

So if you can't see this strong point, this quality in you, tell me about the compliments you've received. As much as you have been resistant to accepting these compliments, but what are some of your characteristics that your boss, your colleague at work, your leader,

that your family has praised you at some point about it. This is an indicator. What do you feel that you know how to do well? And you say: "Wow, for me this is so easy, for me this is so obvious, so quiet. Man, I didn't even think someone would have difficulty doing this. But turn and move, someone asks me for help. Turn and move, someone asks me how I do it.

If you don't have clarity about it, start asking yourself. If you don't have clarity today about how, what people see value in you, what you know more than other people, start to notice more, to observe more.

And another detail, a little of your journey, your story, what you've lived, what you've worked on, all of this will bring some baggage for you to choose your theme. But the problem is not just who says: "Man, I don't know what I'm good at and I want to choose the theme." The challenge here is those people who say: "I'm good at so many things that I have seven themes, I have seven different areas."

"Tati, if you call me to talk about sales, I will. If you call me to talk about communication, I will. If you call me to talk about leadership, I will. If you call me to talk about emotional intelligence, I will." Damn, you got it too. Why? You'll have to choose only one. And why do you have to choose only one? This one, bringing here an anticipation, is the brutal mistake of amateur speakers or beginners speakers. Shooting everywhere.

Who wants to be everything for everyone ends up being nothing for anyone. If you don't choose an area, a specific theme for you to be a expert in that area, forget it. You won't get results. So you have to choose an area for you to be the biggest reference, the biggest authority in that area.

So, of the 7 themes you work on, of the 20 themes you work on, what would be one theme that you will put your flag on and will say: "From now on, this is my theme, this is my area, this is where I'm going." And then what do we have to be clear about? Let's assume that the theme you chose was sales.

So I'm going to teach people to sell in my lecture. Great. But it's cool to have a lot of clarity about what the desert is that people live in today. For example, the desert is pain. The pain is: "Man, I can't sell." For what is the oasis? What is the promised land for them? So I want to make X sales per day. I want to make money, I want to be able to hit my first million in sales.

Great! The clearer and more tangible you have this promise, this transformation that you will generate, the easier you will have later to build your lecture and the easier it will also be for you to sell your lecture to other people. Because in the end, when you are not yet known, when you are not famous, when your name is not strong yet, what people will buy is not you, what they will buy is your method, it is your knowledge, it is the transformation that you will generate.

so the stronger the promise, the stronger this transformation is, the more open doors you will have in the companies you are going to sell and then I will enter already showing here what are the clients who hire you some possibilities for this so here was a research that came out on the internet about some of the most sought-after topics today but detail

don't stick to it, ok? Because my theme, which is productivity, is the theme that I see the most in companies, it's not here.

and I've cracked to sell productivity and sell until today in large companies in large multinationals so if I was stuck Wow the theme I chose the theme that I am good is not among the most sought-after is not among the most commercial I would not have won the millions I already won with the lecture so I'll bring another indicator for you that will make it easier but here it showed that sales is one of the most sought-after

finance is also a very sought-after theme leadership and motivation and look how crazy huh many people have a lot of motivation, right? I don't want to be a motivational speaker, no such beauty you can even have prejudice and not want to be only one of the lectures most sought after by the company is

and the people earn well. I have a friend, Maurício Lousada, whose lecture is pure motivation, it's a motivational lecture, and he earned 5 million just with lectures, without being on the digital, he doesn't even have time to post,

he is not even active on social networks he is not the I will make a difference for you here from corporate speaker to celebrity speaker I will make this parallel so even if you have a lot of followers even if you are on digital it is only with face-to-face lectures in the corporate environment he did more than 5 million in a year of motivational lectures, so having prejudice or not having it is sought after and why is it so sought after

Because it's a pain for companies. Companies need to have a team engaged, a motivated team to perform better. And motivation, all right, there's that maxim, right? No one motivates anyone, the person has to be self-motivated and such. Okay, I believe in that. But we need stimuli. How many times I was discouraged and then a person, for a sentence of impact that she told me, has already changed my mood.

Sometimes because of a story she told me, that inspired me. Man, the astral of my day has already changed. Do you understand? Lecturer is a person who will infect others with your message, with your story, with impact sentences, with content, with methods for people to get out of place and make it happen. So even if the person is self-motivated, you can give stimuli. And the lecturer does this work of stimulating.

So, some of the most sought after lectures here. And, detail, bringing here, we're almost reaching the end, I told you to forget an hour, an hour and a half, but we have our mission, our practice, which is now. But an important point here, I'll bring a data for you, which is a recent data, for you to be a jaguar, to arrive before and drink clean water, to enjoy this market. Who here has any knowledge in the area of mental health?

emotional intelligence or any knowledge linked to mental health, now a law has been approved, a law will come into force saying that every company with more than 15 employees is obliged to hire programs, lectures or any kind of consultancy, anything like that, it is obliged to hire a lecturer in the area of mental health.

Because they realized that, mainly after the pandemic and also in this era of the internet, social networks, the brain attack that we are facing every day, the level of comparison that people have made with each other, they have realized how much people are with the emotional overwhelmed.

so if you have knowledge in this area or if you want to choose this one to take advantage of the market rampage and want to specialize in this area of psychology mental health emotional intelligence emotion management anything like that now the market is highly promising and will come into force so basically companies will need to hire

will hire you understood if it's not you will hire another person but will hire someone and they have a budget intended for this so it's about you having your differential is about you having your singularity and apply everything I'm going to share with you throughout this week, right? So there are some topics here, they are already thinking about which topic makes sense to you and now comes a very subjective thing here

For you to understand, the two worlds that you can act in. Today, I, Tati, act in these two worlds, okay? And the two worlds are millionaires. The two can generate millions of you a year with lectures. You can choose to act only in one or in both, as I do. But my recommendation is: choose one to start. You can't be strong in both at the same time.

one will even make the life of the other easier, it will strengthen the life of the other, but you can't stay in both at the same time, right? So let's go there, the corporate environment, which here already comes to our mission, right Tati? Who else

hire companies who pay 15 thousand reais per hour or more for a lecture even if you are not known or famous in companies so in the corporate environment let's read here the first thing the corporate event of the companies right you don't need to have followers you can have zero followers

you can have 500 followers you can never post on social networks it's not that point that counts in the corporate one sale that you do is already a closed group because instead for example I have my events in my events I need to fill the class then I sell in one to one until it gives 100 students 50 students I have to fill my class right here not a sale that I do

It's already a crowded group because it's a contract that I close with Votorantim, it's a contract that I close with Banco do Brasil, it's a contract that I close with Sicredi and then there it already has the crowded group for me. It's a contract that I can already in a single contract, make 15 thousand to 1 million. There are our students, Thais, for example, who are already making 1 million in the corporate, understand? In a single contract, 1 million in a single contract.

They can close that too. Opener audience. What does this mean? If you are very niche, like "I only speak to women", you have to make an adjustment if you want to go to the corporate. Why? The corporate can even hire a person who speaks only to women, in the case of Mother's Day, in the case of Women's Day,

But do you agree with me that it will be sporadic? Will it be seasonal? It doesn't make sense for a company, unless it's Mary Kay, but it doesn't make sense for a company that has men and women working there to hire a lecturer who speaks only to women. It doesn't make sense. So it's a more open audience, it can't be very niche. For example, me, Tati, when I go to companies, I've trained since I was a factory peon,

even big executives, big businessmen of the companies. Do you understand? So it's not like this: "Oh, I only speak to lawyers." Oops, in the corporate environment it is a more open audience. It is a lecture where you will talk about people from Generation Y, Generation Z, you will talk to men, women of various ages, of various segments, so it is a more open audience.

and in the corporate they even value NBA titles is not a prerequisite, it's not a prerequisite, so much so that Geraldo Rufino, Rick Shester, several people who don't even have a degree can also give lectures in the corporate environment, but there to be a differential they even value you having an MBA, you have some title, such that in celebrity doesn't give the same value, we'll see that there.

there in the corporate where you can sell more on LinkedIn there are people who stay there working on Instagram such guy the guys are much more on LinkedIn and in the active prospecting part basically sell door to door even knock door to door this is active prospecting than on Instagram social networks that's why you keep promoting and sometimes you can't sell

"Tati, so it doesn't mean that there's no sale on Instagram?" It can come, one or the other, but it's not there that we actually hire, you know? Another detail:

Google search ads instead of you doing paid traffic ads in the formal way that great info producers that great people from digital do here it is much more a search link on Google because it is like this think with me I am a director a company director

Ok, so I'm going to make a convention here in my company and I want to hire a productivity lecturer. Where am I going to look if I have no idea where this lecturer is, who is good and who talks about productivity? Then the person goes there on Google

on the search site and speaks to the productivity speaker motivational speaker so be with strategies of s or be with traffic strategies but in the google search system is the best way for you to be able to sell your lectures is and the lecture is always focused on the collaborator and transformed so look at the

corporate here, just this slide here, people, is the summary, it's the main one from today's class, okay? This one I made an introduction today to give all the basis, all the alicerce for you, right? Because the introductory class has to bring this basis, but this is the thread, this one, just with this one, a lot of people will leave having results, making it happen. When I sell to the corporate,

When it comes to sales, I have to have a language focused on the pain and needs of the contractor, who is usually the entrepreneur. It's the entrepreneur, it's the leader, so I have to understand the pain of the contractor. But when it comes to giving the lecture, when it comes to delivering my content, it will be based on the collaborator.

and solve the issues of the collaborator. And there, we usually don't do sales pitch when we do lectures like this, even because they already paid for your lecture, so there is no sales pitch in this one, but there is seeding. And this seeding, later we will talk about it at the sales time here, is for you to be able to sell other lectures, other trainings, another workshop, or sell a more complete product within the companies.

So, in the corporate it works like this: "Tati, let me be a celebrity speaker." If you are a celebrity speaker, then yes, the more followers, the better. But you don't need to have the followers first, to then become this celebrity speaker. You can start doing some lectures with the method and getting followers, and what's cool, the more followers you have, the more you will not only be able to sell many lectures,

but the more you will be expensive, right? Because sometimes people say: "I will hire a lecture with a person who has a million followers, if the content is good, I will want to pay well for this lecture." So the more followers the better, in the case of celebrity, okay? Because the corporate does not need. Selling one by one until you form your own group. So usually celebrity speakers also give lectures at the corporate, obviously, but many of them choose to do their own events.

And why do they do their own events? Because an ad they make on social media, they can sometimes bring and set up a group of 100 people, sometimes set up a group of themselves, of 1000 people. So literally he is the owner of the ball, you know? Literally he makes his own event there, guarantees

as the owner of the ball all this. So he sells a lot in one to one until he forms his own event. What's cool? In these events there is a sales pitch, then we will show it here for you, and the person can make money through an event, a single weekend, millions, millions.

understand on a weekend is not on the year is not on a weekend is powerful this the more niched the better right in the case of celebrity speakers so you're on social networks is talking to everyone such but expensive is a speaker who speaks only to lawyers you

This is a lecturer who speaks only to psychologists, only to health professionals. It's better in the case of celebrity. And then I'll explain more details to you. They don't give the same value to the title, just look at the social networks. A lot of people we follow, that we follow, that are an inspiration to us, don't have an MBA, don't have a master's degree, they're not worried about this title. They want to see your content, your performance, the number of followers you have.

ok the sale happens a lot on Instagram and YouTube, right, it's not so focused there on LinkedIn, for example, the lead capture is going to capture the lead like you here many of you came to this class that is also a lecture, right, it's also a lecture online many of you came to this class of ours, right, with what with ads with lead capture that we did

on social networks, paid traffic. And you can do your own events and ask for sales, it's important too. So there's a little bit of difference and you can act on both. When you talk about corporate,

take a look at the amount of opportunities that only the corporate has, ok? This here I'm talking about the private company, I'm not even talking about the public sector, which also has at least 10 million more than you can do only in the public sector. Here, only in private, the IBPT discloses the census on the country's companies and there are 12.9 million.

people take a look at this we don't have 12.9 million professional speakers experience to deliver messages to people understand so this is your detail opportunity each company usually hire more than one speaker per year usually do more than one convention

more than one with fraternization per year so only in the private sector there is already a giant arsenal of sales that you can make in a corporate Remembering the corporate he doesn't ask you to have the number of followers that you are famous or anything like that understood and it's a highly promising market

and here is the video is from Cris Franklin let me see because I don't know if the audio will be ok 2 months ago and the lectures already represented more than 500 thousand reais in my billing I'm not talking about direct PITS no it's just people who were able to make Cris Franklin more tangible

on the market, seeing me on stage live, and then naturally, without a direct pitch, apply or be with me in some training. So it's impressive and I believe that every entrepreneur needs to have this vision, this vision of wanting, of learning about being on stage, because it makes a total difference. At least for me, this difference is scary. Tati?

Thank you very much, I love you. And here I wanted to bring the video of Kris Franklin, why? Because she clearly shows that it is "go on stage" and detail, she is a paid traffic investor, so she makes many ads, many campaigns on the internet.

and she was very resistant to go to the stages very resistant to giving lectures and such because she said ok I don't even have time for that I earn more money here with the internet with digital only then she went and gave a lecture at the event for 5,000 people won a lot of organic and qualified followers later she launched a product of hers and in what she launched a product of hers she managed to make more than 500 thousand like half a million without investing a real in traffic after that she said ok you can

to communicate for everything with the event for everything with the lecture that is not in everywhere so to show you that yes, celebrities can even do some free lectures and have results with that, so this is one of the ways people and here we are going to do now in our mission ok this is that I won't go into so much detail but I just want to show you that there are two ways to make money with lectures one is in the lecture and the other is with the lecture

with the lecture and then I want you to do it on your list, right? Because the prospect you are going to do is how can I make money with the lecture selling lecture for companies selling lecture for Sebrae Sebrae hires a lot is part of the companies that hire the most speakers

congresses and events in general, churches and schools. Churches and schools hire less, pay less, but they still pay, but then you have to be a celebrity lecturer to compensate and for them to want to pay. So there are some ways for you to sell the lecture and already make R$ 15,000 or more in a single lecture of an hour.

already make this list there that is part of the action plan for today ok and I can also earn money in the lecture as you even do a free lecture only there you do what you sell other things you sell books you sell an online course you sell mentoring consultancies products and services so the case of Cris Franklin she gave a free lecture at an event for 5,000 people

but there she sold several other things that generated half a million for her, that is, it pays to do a free lecture in quotes, right if I have the right strategy this only happens if you have the right strategy that some things we will talk about in the next classes about the difference between

and sales pitch to help you to have more results in this sense, ok? So based on that, what is our mission of the day? I'll give you 10 minutes to answer so we can finish today's class in a little while and I'll explain to you what we'll see tomorrow. But what is the first mission, guys? The first mission is:

and choose the theme of your lecture if you still don't have it, who already has it, great, who already has it, see if it's commercial or not, right, how can we use it there and also make a list of the ten main or potential customers that you can approach and then you can get as much as I brought here, look,

"Tati, but who can I get as a client?" I've already put a tip here, look, Sebrae. I'm going to put another tip here, what congress and event in your area, in your segment that exists, that you could offer your lecture there? You could sell. Today it is not yet the sales content, later I will bring the sales content for you, but here we already have this on the radar.

Who are some companies, be it from the public sector, be it from the private sector, that you can prospect during the class? And then, people, a lot of attention at this time, okay? For those anxious to be on duty. Everything is class. Everything is class. And there are people who sometimes focus so much on complaining, on lamenting, that they don't get the codes in the middle of the way, understand? So when I tell you: "I've already taught at Votorantim." What does a smart person do?

and Opa sata already taught there Votorantim hire a lecturer if you hire a lecturer I can be the next one let me write down here Votorantim which is even a mission is the task of each task of the task of now task of now for you to do it is 10

companies or 10 people or 10 places that you will prospect to sell your lecture I released here because then I talked to him in secret then I talked to him in Banco do Brasil only there are people who are like this where is the content where is the content is stupid right people didn't get the content is because it's like this here it's just for memorable understood memorable takes things in the entrelinhas memorable is humble memorable it's not for nothing that I make that base it costs expensive to think you know everything

and not for nothing I do that basic I'm already acting on prevention for us to be able to prevent for us to be able to solve things there because right after it's going to put out a fire it's worse so like that many things I brought either from my journey either from my story either from some examples that I was quoting here already have the answer for basically maybe I gave even less than 10 minutes that you will have the answer ready here

you understand And then only here we have a task that will do it during here so I can finish with the golden key here our class today

I want you who already have your theme or who defined your theme now while I was explaining you were already there thinking, drawing and defining your lecture theme I want you to write here in the chat what is your lecture theme ok we're going to look now and I want you to make a list of at least 10 but people 10 is mediocre if you want to do it when I work with my sales team I tell them to make a list of 100 for us to start

prospecting let's make a list here of 100 names that you will prospect and then they make a list of 100 so 10 I'm playing low it's just for you to leave with a feeling of little victory it's just you say wow leave this class here at least with a plan of action some ideas some inspirations understanding the opportunities of the market because that was the promise of today's class from the beginning to understand about the opportunities that this market has so I already understood the

opportunity I already understood that I can be a corporate speaker that I can be a celebrity speaker and I already understood some things I need to do to get there and what the only theme of the lecture I need to have now let's make a list of potential clients that you will already approach prospecting with the techniques that I will teach you in the next classes there about prospecting and sales

So make a list of these 10 clients, I'll give you a few minutes, while you make this list, I'll take the opportunity to read the comments too, I saw that a lot of things my team was responding, but anything comes, I'll answer your comments here too, in text, you come back to see, and we make it happen in that sense.

So, an interval for you to write, okay? It's not a peep break interval, no. We're going to finish it, but for you to write and do the task in real time, and we'll get to the grand finale today. It's a Perth by my side We close out a big lock Steps everywhere Pockets, foots in his hair Nothing to live He's locking all the just moves in for it And ransom speed And we'll sing you to sleep

It's you and I. The perfect love.

and ready did the mission there I'm seeing here many comments I don't even know if I can read them all but the idea is that my team helps you there too we will answer everyone here ok just as we have already been answering during the class also a lot of participation I loved to see active participation I put some things here for me to read for you for example a

Gabriela put it like this: Tati, I'm loving your class, always with emblematic phrases, film quotes and etc. You are memorable. Guys, everything is class, that's exactly it. Here you are already taking some things from a lecture, a lecture that only says "pah", this is the content that has no history, we'll see that tomorrow, okay? Tomorrow, what is the structure of the lecturers and teachers more well paid, more evaluated,

all teachers and this has already been proven in several studies and several researches all teachers who go straight to the point without telling a story before the content it becomes very it's like it was very obvious it wasn't so well packed you know it makes no sense so it's no wonder that several professionals who were PhDs, masters and doctors despite all the baggage despite

knowledge were not well evaluated by the students. So yes, people need analogies, metaphors, stories, film quotes, phrases, everything I'm doing here is a class, it's exactly what I apply in lectures, it's exactly what I apply in videos that went viral on the internet, that's why we already have almost a million followers, so

So all of this, if you apply it, will work in any aspect of your communication. When I meet with my team,

and it's to be able to pass some things to my team even internal of the company all the training that I apply is this way I'm talking here for you full of stories phrases and several things that inspire ok so this also composes a lecture but we will go into more of this tomorrow then some comments here too that I saw I already wrote down everything or Guilherme put I already wrote down almost three sheets on paper only what was spoken here today and look at the first

five days ok this one is just the tip of the iceberg we're just starting calm that comes a lot still in this sense is about theme some people put mental health emotional intelligence we had already mentioned

a very high commercial footprint according to the law that came out is Everson put inspirational that is very linked to motivational also right has a fantastic cadence is there are some things here motivation leadership productivity if you are in doubt about your theme if you don't find your theme yet just see the comments of colleagues that's why I asked people to

here because this will inspire you too, so just read it there, it makes sense to me too, look at innovation, it's a cool theme, right, innovation, culture, working with company culture, another cool theme, so they're already putting some important points here.

and look at this one that Roberto brought this one is one thing because a lot of people confuse the theme of the lecture with the name of the lecture understood the theme of the lecture people usually is a word or at most two is the macro of the rain guard so emotional intelligence sales entrepreneurship is the theme of the lecture look what he brought Tati my theme is the banana lecture

makes sense to you and then I even asked you like this, this would be the name of the lecture because then it's something more singular if it's a sentence if it's a question if it's something more complete right it becomes a name it stops being a theme of the lecture ok so it's a question there for you to think

And then I saw that several companies put unions, associations, prefectures, Sebrae, fantastic, many companies on the radar. But what do I recommend for you for homework? For us to close here.

I recommend that you also take a look at the contact you have saved here on your cell phone. Contact A to Z, take a look, because sometimes you have a friend who is a manager in a company, sometimes you have another friend who is a director, sometimes you have a friend who is a businessman, all of them are potential hiring consultants.

And if you start with someone you already know, with someone who is in your contact network, in your relationship network, it is much easier than you knocking on the door and getting in a cold contact. Not that it can't be done, okay? We also knock on the door, we also go in cold contacts, but you get to people who already know you, in people you already have access to, to be able to talk, sometimes even at lunch,

in family sometimes even to make a coffee with this person is much faster you get some result in that sense ok so I recommend you do this and then Robert asked here appears to be ready before the sale has to be 100% closed

ideal is already practically ready at least you will have to know the theme what you deliver has a contractor who will even want to see your video if you have already done a lecture before or not we will talk more about it in the next few days ok so the ideal is that it is not mandatory I have already seen people selling lectures without even existing then ran after to be able to deliver and give the lecture

lecture, but the ideal is that your lecture is already organized and tomorrow we will have at least the skeleton of this lecture tomorrow we will review it and will better structure your lecture too so talking about tomorrow let me share here on the screen I already pulled it is a speaker likes to talk people there I wanted to do an hour and a half it was already two right but it's the delivery is the delivery plus the bonuses

But tomorrow we have more. What is the idea of tomorrow? We will talk about the 7 steps to build your lecture, your millionaire product. So tomorrow we will bring you the structure of the lectures that enchant the audience, the lecture that makes you close other contracts,

that makes you applaud standing up, we will talk about the power of storytelling, of the narrative to make your message resound and impact more lives and we will also mention some of the mistakes that beginners or amateurs make and that make them lose a lot of money, right? And how can you avoid it? Just by knowing you will already avoid many of these mistakes. So tomorrow is unstoppable, today you already have the whole base

to build a 50-story building and tomorrow we'll walk to the next floors, to the next level. So, what do I want to do now for you? Structure this contact list.

Go to your A to Z contacts on your cell phone and see who would be a potential for you to book a coffee, book a lunch, for you to talk and tell that now you are a memorable speaker and tell now that you have a specific topic of lecture and realize how you can help this person

to have more results, this is our first mission and in the next few days everything will start to make more sense because they are pieces of the puzzle that at first it seems to be isolated, that at first it seems to be loose, but when we put these pieces together of the puzzle we will see a beautiful map there, a spectacular result at the end, okay? I wish you an incredible night, that you can rest because tomorrow at 8:00 pm

foreign

One day they told you that there are things that no matter how hard you try, they are simply impossible. And you believed it. They made you believe that dreams are nonsense. You grew up and your voice was heard. You started to live the same life without meaning that many live. And you discovered how empty this life is. Is it hard to have to follow patterns and please everyone?

All of this took you in search of perfection. But this has generated even more shyness and retraction. I know how painful it is to feel a prisoner or slave of the approval of other people. I know you've tried everything. You're wasting time, wasting money, seeing your family discredited from your dreams. Now it's time to change. It's time to prove that you are memorable.

There are people out there wanting your truth, your authenticity. People in search of your light to light up their paths. There are people in search of a message of hope. And your story can be what they are looking for so much.

Do you know those most painful moments in your life? Those moments when you feel like giving up? They will become your story and your life will be able to inspire so many people. Your voice deserves to be heard. And your worst moment can be a lighthouse for other people's lives. There is a world of opportunities waiting for your attitude.

As soon as you decide to light the inner flame of other people, you will realize that your flame will also be lit. As soon as you understand that your call is related to your weakness, you will transform your weakness into strength.

Everything you don't think you're capable of is just a sign that the key is there. The secret is that you were born to be memorable. Memorable are tireless, unbeatable and invincible. Memorable do not run away from the fight. This is a call for your freedom. You are free to be who you want. You are free to be you.

Be part of this movement. A movement that will transform your potential into power. Change the knowledge industry.

The more you take on the role of the hero that exists within you, the more you will understand that you don't need to spend your whole life looking for a purpose. After all, he is right in front of you. You just need to accept him and follow him. You were born to be a memorable lecturer.