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Step by Step MulaI Bisnis dari Nol | Dig Deeper

12:29EnglishBy Theo DerickTranscribed Jul 20, 2026
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0:00

Ko, Ko, Ko! What? How to build a realistic business from scratch? Okay, how to build a business from scratch. Let's dig deeper. So, guys, now I want to invite you all to take about 10-15 minutes. We want to dig deeper on how to build a business from scratch, from an idea, we turn into reality.

0:21

Maybe for all of you now, I want you to take a pen, a pen, or if you're more cool now, an Apple Pencil, anything. You prepare notes, you prepare Excel sheet or words, whatever. I want to build a practical framework that can start the business from scratch. Based on my experience, guys, building a business from scratch requires three things. One, resources. Two, opportunities. And three, execution.

0:51

Now, what I want to ask you to start right away is the resources. So now I hope you have held a pen, paper, note, or whatever. We want to list down one by one. Maybe you won't immediately say, "Okay, I know how to make this right away." But it will help you have a mindset or framework so that you can say, "Okay, I have an idea. I can start from here." For those of you who are serious, let's practice together. First, write down the first list, "Resources."

1:19

There will be infographics later, so it's cool. Resources, friends. We will divide the resources again. The first one, maybe the simplest, now we will enter the skill. So resources, then we write skills first. What is this skill? We can see ourselves, friends. Whatever we feel good at, whatever we feel we can do, whatever people have said, "You're great here."

1:44

For example, "I can design, edit videos, public speaking, give good presentations, copywriting, anything." What do you think is your confident skill? Write it down here. Okay? If you need more time, just relax. Pause the video and write it down. So, one skill point, we'll write it down. Done. Let's continue.

2:15

After skill, it's easier to look at capital. Capital is one of the many types of money. Let's see now. Friends, at what age are you now? For example, you are still 17, 18, or 20. Or maybe those who watch this video are the same age as me, 30 early. Or maybe there are people who watch at the age of 40, it's up to you. How much money can you spend now to start a business?

2:44

It's different. For example, I have 200,000, write 200,000. I have 1 million, write 1 million. I have 100 million, write 100 million. Okay, so I summed up a little bit, we have resources, then here we have skills, then here we have money, so you have listed what you can, then you list the capital you have. Now,

3:07

Time. This is simple. In this one week, how much time can you spend or spare to do this business? Research, operational, anything. For example, I am a graduate student who turns out to be finished at 3 pm. The rest from dawn to night is empty. Write. What time? For example, I have 45 hours a day, why is it empty? Or you just graduated and want to start a business, why do I have 24 hours? Empty.

3:33

Or you guys are working now, why am I still sluggish? I only have a free weekend. Write it down, friends. So we already have skills, then we have capital, money, then we already have time. Now I ask you to move, there is one more column, knowledge.

3:52

What is knowledge? For example, "I really follow fashion fashion Jaxel." I really understand the scena. That's a special knowledge that you have. Or, "I really like to read cooking recipe books. I really like to make dry cakes." That's the knowledge you have. Put it in. You can make dry cakes, put it into skills. "I have knowledge to make several dry cake recipes." Put it into knowledge.

4:20

So we already have a list of the four resources. Okay? Now you guys have written down the four resources, now we want to enter the Enter tab. What is the most important thing? Connection list, friends. This is the most important resource. What is connection? Simple. Now, starting from our own house. This is a connection, we fill it in. Dad, Mom, Uncle, Aunt, if you are Chinese ethnic, QQ, what is it? Aunt, Sister, Tace.

4:49

AI, whatever. If you want a batak, write it down. Write it down first, from the family's inner. It's written. What does it actually say? Not their amount of money, friends. Write down what they do. Dad, sugar factory, for example. Uncle,

5:09

"Toko Kue" What? For example, "Tante" "Toko Kerupuk" Whatever! Or "Dagang Kerupuk" "Dagang Baju" "Distributor" Anything! Write it down, guys! What exactly do they do? Okay? So, write down the connections starting from the inner core first. We are a family, you guys are done. I know this won't be done that fast, you guys can take your time. Write it down one by one. Let's move a little wider.

5:35

friends around our circle. Maybe now your church circle, maybe now your college friends, your work friends, right? Then what? Anything that you often play together, have you ever met, or your former high school friends who just met again? You write the name, the most eye-catching first, 5-10 is okay. Then write what? Not the status, single or not, friends. Write what he does. Oh, my church friend, there is one who turns out to be

6:06

Big entrepreneur, have 100 employees, what kind of business is it? Write it down, write it down, it's okay. Keep writing. This is included if you are in a community. You are in the business community, golf community, running community, all that is thought in your place. You write down what you know what you do, you write it down. Okay, that's it. Now, expand it a little bit. Friends who you remember earlier, do you know their parents, their uncles and aunts?

6:36

Or maybe the husband and wife, the couple, what do they do? Okay? Well, if you follow me now and you all have a list, you have started to have a list of resources that you were not aware of before, friends. There's already a database bank where these are your resources. So you already have all of them. Okay? Okay, so I'll close one resource here. Why do I still have a lot to write? Please write, take your time. Now I want to move to the second point. Opportunities.

7:07

This is the list. Opportunities are something that can be used in the current era. What are the opportunities? Or what opportunities do you have when you are close to you? Whatever you consider an opportunity. For example, I am in the business community. Is it an opportunity? Is it an opportunity? Come on, try it. For example, write down why I am in the business community. What does it mean? All my friends are entrepreneurs.

7:30

For example, the database above is the resources of aunt who is good at making cakes. What are the opportunities? I'm in the entrepreneur circle. So later we can pull those two, we can start from what? Making business hampers, friends. Why? We have entrepreneurs who are definitely like sending hampers, we have the resources to make. We just have to find a good one to be a business hampers. This is a small example that later I want to make you connect. So the second is the list.

7:59

What do you think is your opportunity? "I think I need AI now." Write AI, it's okay. Social media? Write it. "I'm in a family business whose family is in the construction business." "Paman sold sand, aunt sold bricks, dad sold cement." Write it. It's okay. Where do you think you have an opportunity now? Write it. Do you want to say, "I'm in a family where everyone can pay if I sell anything." That's an opportunity too.

8:28

Okay? Whatever is in your circumstances right now and becomes an opportunity. Note it down. If you haven't thought about it, it's okay. Okay. We already have a resources list, we have an opportunities list. The third one, we will fill in a new tab called connecting the dots into execution, guys. I can't tell what your first point is and what your second point is. I'll use my own example to be the closing point of this Dig Deeper. My example.

8:59

Point 1, point 2, point 1, my resources, friends. I am a person with negotiating, networking skills, and all kinds of things. Then, coincidentally, at that time, I had savings during college, around 50 million in semester 7. Time, coincidentally, I was quite flexible because I was in semester 7-8, so I didn't have formal classes, but I built a business plan or business project for graduation. Okay?

9:26

The opportunity, for example, my knowledge is business because I'm in business school. The second opportunity is that I, in the 7th to 8th grade, have to make a business plan to pass. I have capital, resources, network, friends, and I have an opportunity. Where will everyone need this to pass? So what execution do I draw? I make a demonstration, friends.

9:56

Four days of exhibition in Grand Indonesia, which is for the purpose of making the children of the Prasmul, one of my entire team, can sell for only four days and can be used for the appreciation of the graduation. Well, up to this point, can you imagine? The resources are there, then the opportunity is there, I marry, I execute it into an exhibition.

10:19

You can check it on Google, 2015, Old Town Market. That's the result of this list, friends. So where do you look for this framework? What business book is there? This is based on my experience that I have passed, I simplify it so that it's easy for you. Okay? So how does it work? Just start, friends. Start from what? From the minimum condition, the important thing is to be efficient first, no problem. The important thing is that you already know the resources, you already know the opportunities, I will make the exhibition.

10:46

Why are you so brave to make an exhibition? Don't forget that we already have money here. We have time, we have connections, we have skills, we have knowledge. The opportunity is here. Get married, start, friends. That's what made me and became my burden, starting from Teo who traded in the first semester to the seventh semester, to Teo who started the exhibition business in the eighth semester.

11:11

Maybe you're like, "But your parents are rich!" No, my friends. If you know me, you know that I have a single parent background. My mom is an ordinary worker. I paid for my mom's first-year college. Maybe you know me. So, what do I mean by this? It's not like I suddenly opened a class from zero to hero. No. But I want to tell you all that if I can, start from the very practical, you can too. What scale should I show? No.

11:38

Guys, as simple as what you have at home, what you can use to be a resource, what are the opportunities, get married, go ahead, guys. Now this has become a very practical starting point. So hopefully what I have said today through Dig Deeper can be a blessing and can be something very practical for you. Don't forget, if you have written the list, don't ever throw it away, just convert it to digital or notes that you can save. And what is your job? Keep updating number one and number two.

12:08

How? By networking. Networking adds more knowledge, knowledge enters database 1. Networking adds insight, adds opportunity, opportunity enters list 2. Keep on marrying. Keep on marrying. Keep on marrying. That way you can start a business and you can grow. So thank you for watching. See you in the next episode of Dig Deeper.

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