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·YouTLDR

The Fall of Russell Brand

1:18:081,597 summary words · ~8 min readEnglishBy Then & NowTranscribed Jun 19, 2026
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Summary

The video analyzes how Russell Brand transitioned from a mainstream progressive comedian to a right-leaning, paranoid conspiracy theorist by collapsing the complex, systemic contradictions of late capitalism into a simplistic, moralistic binary of good versus evil.

When we replace structural, materialist critiques of institutional power with localized, paranoid fantasies of elite cabals, we lose the capacity to organize collective, systemic political alternatives and instead retreat into a self-serving, libertarian nihilism.

Section summaries

0:00-1:58

The Political Pivot of Russell Brand

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The video traces the origins of Russell Brand's public persona from a hedonistic, shocking entertainer to a politically charged figure. His viral 2013 interview with Jeremy Paxman, where he declared his refusal to vote, positioned him as a populist voice challenging the British political establishment. This marked his entry into political discourse, which quickly evolved into a progressive YouTube show, 'The Trews,' where he analyzed newspapers and interviewed cultural figures.

  • Brand's political authority began by channeling the public's disillusionment with mainstream political systems.
  • His early political commentary was loosely progressive and media-focused, rather than systematically conspiratorial.

It establishes the crucial context of Brand's ideological trajectory from progressive populist to conspiratorial libertarian.

1:58-7:52

Deconstructing the 'Great Reset' Narrative

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This section examines the impact of the COVID-19 pandemic on Brand's channel, which triggered an exponential growth in viewership when he began covering the World Economic Forum's 'Great Reset' initiative. The narrator contrasts the reality of Klaus Schwab's book—which outlines typical neoliberal, corporate-friendly PR and technocratic policy proposals—with the highly weaponized online myth of an authoritarian global takeover. While the initiative deserves rigorous critique for empowering elites, Brand frames it as a coordinated, malicious plot.

  • The 'Great Reset' functions as a corporate PR tool, but online spaces totalize it into a cartoonish authoritarian plan.
  • Brand capitalized on pandemic-era anxiety by shifting his content to tap into high-performing conspiratorial search terms.

It showcases how complex institutional initiatives are simplified into sensationalized online myths to generate millions of views.

7:52-11:48

Defining the Anatomy of Conspiracism

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The narrator formally defines what constitutes a conspiracy, drawing on models from social psychology, specifically the five-component model by Jan-Willem van Prooijen. A true conspiracy theory relies on connecting disparate, unrelated events into intentional patterns executed in secret by a malevolent group. Though Brand claims he is 'just reading the facts,' his rhetorical style relies heavily on patternification—forcing unrelated world events into a singular, overarching elite agenda.

  • Conspiracy thinking requires translating random or structurally determined events into highly coordinated, intentional plans.
  • Brand uses the semantic defense of 'just asking questions' while structurally executing classic conspiracy patternification.

It offers useful psychological framing, but covers standard definitions of conspiracy theories that may be familiar.

11:48-15:44

Case Study: The Dutch Farmers' Protest

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Using the Dutch farmers' protests as a case study, the narrator highlights how Brand strips complex environmental and geopolitical issues of their material realities. While Brand portrays the agricultural policies solely as a top-down, WEF-orchestrated land grab, the narrator explains the decades of scientific literature tracking severe nitrate pollution in the Netherlands. By ignoring ecological limits and EU-specific legal structures, Brand transforms a highly complex environmental policy debate into a simple story of good versus evil.

  • Brand's narrative model collapses complex ecological realities (nitrate pollution levels) to construct an artificial narrative of elite tyranny.
  • A lack of materialist and localized policy knowledge allows conspiracists to map global 'agendas' onto highly localized legal disputes.

This section provides an excellent concrete example of how conspiratorial framing actively erases scientific and structural complexity.

15:44-25:34

COVID-19, Pfizer Whistleblowers, and Epistemic Curation

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The video analyzes how Brand curated a real story about a Pfizer trial site whistleblower to imply a massive, global vaccine data cover-up. The narrator reveals that the whistleblower's concerns were confined to a single, third-party sub-contracted trial site in Texas affecting a fraction of the overall trial participants. While the sloppiness was concerning and reported by mainstream sources, Brand inflated this localized incident into a totalizing narrative of systemic medical deception, showcasing his lack of epistemic proportion.

  • Conspiracists take small, legitimate localized anomalies and blow them out of proportion to invalidate massive, cross-checked bodies of scientific consensus.
  • Brand's 'glass funnel' claim is undermined by his moralistic framing and highly selective, unscientific curation of medical data.

It demonstrates the precise mechanism of scale distortion used by alternative media to build false narratives from real, minor events.

25:34-31:28

The Genealogy of the Paranoid Style

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The narrator provides historical depth by tracing the lineage of conspiracism back through American political history, referencing Richard Hofstadter's seminal 1964 paper, 'The Paranoid Style in American Politics.' From anti-Catholic panics in the 19th century to McCarthyism and the Red Scare, history is full of identical rhetorical patterns. These historical periods show that the human reflex to project a pervasive, evil 'fifth column' infiltrating sovereign institutions is a recurring sociological phenomenon.

  • Conspiracy narratives are historically recycled; the actors change (Jesuits, Masons, Communists, WEF), but the structural style of the panic remains identical.
  • The 'Paranoid Style' treats history not as a result of complex social forces, but as a giant plot directed by demonic, transcendent powers.

Crucial for understanding that current internet-era conspiracism is merely a digitized iteration of a long-standing historical archetype.

31:28-43:16

The Cognitive Psychology of Illusory Patterns

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This section dives into the cognitive psychology behind conspiracy beliefs. Studies show that a lack of personal control and high levels of environmental uncertainty trigger illusory pattern perception—the tendency to see intentionality in random events. The narrator also highlights how educational systems build epistemic humility through peer review and literature analysis, which prevents the cognitive shortcuts, tribalism, and proportionality biases that conspiracy theorists rely on.

  • A lack of personal agency directly correlates with an increased susceptibility to believing in grand, coordinated plots.
  • Scientific and academic peer-review structures, despite their flaws, are designed to check individual cognitive biases and prevent selective data-harvesting.

Provides valuable cognitive science context, though it leans heavily on academic studies that pathologize beliefs.

43:16-49:10

The Structural Reality of Media vs. Monolithic Propaganda

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The narrator critiques the conspiracist view of mainstream media as a monolithic, top-down propaganda machine. In reality, media bias is structural, driven by capitalist incentives, market placement, and class interests. Ironically, independent media creators like Brand are deeply dependent on the primary investigative reporting funded and executed by the very mainstream institutions they tell their audiences to completely reject.

  • To paint millions of global journalists as a unified, coordinated cartel is an analytical error that ignores the decentralized nature of modern news collection.
  • Alternative media rarely possesses the capital or infrastructure to do original boots-on-the-ground reporting, relying instead on curating mainstream outputs.

It offers a sophisticated, structuralist alternative to the cartoonish 'top-down' model of media propaganda.

49:10-1:02:56

Allegations, Demonetization, and the 'Trusted News Initiative' Distortion

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Following sexual assault allegations against Brand in late 2023, his demonetization by YouTube was framed by him as a deep-state corporate conspiracy to silence dissent. Brand specifically weaponized a minor US lawsuit involving the 'Trusted News Initiative' (TNI) to claim a coordinated global cartel was trying to crush independent voices. The narrator thoroughly deconstructs this claim, proving that Brand and his sources willfully misquoted BBC executive Jamie Angus to construct an outright lie.

  • Brand actively weaponized global conspiracy narratives to shield himself from highly localized, personal accountability and legal allegations.
  • The narrator's line-by-line comparison of Brand's video with the actual raw footage of Jamie Angus exposes deliberate, systemic bad-faith editing.

This is the most critical segment of the video, offering undeniable, empirical proof of Brand's manipulative editing practices.

1:02:56-1:16:42

Narcissism, Paranoia, and the Libertarian Safety Blanket

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The video concludes by analyzing the psychological connection between narcissism and conspiratorial mindsets. For charismatic media figures like Brand, Tucker Carlson, and Elon Musk, conspiracy theories function as a 'safety blanket' that simplifies a chaotic, indifferent universe into a clean narrative of good versus evil. Ultimately, by systematically eroding trust in all public, collective, and scientific institutions, their brand of conspiracism leaves nothing behind but hyper-individualism, which serves to accelerate corporate deregulation and late-capitalist exploitation.

  • Conspiracy thinking offers a comforting epistemic illusion: that the world's suffering is intentionally managed by a bad actor rather than being chaotic and structurally broken.
  • Totalizing anti-institutionalism acts as a Trojan horse for extreme right-libertarianism, dismantling the public sphere and leaving corporate power entirely unchecked.

It synthesizes the entire video's political, psychological, and systemic implications into a powerful final critique.

Key points

  • Illusory Pattern Perception as an Existential Shield — Faced with systemic randomness, macroeconomic volatility, and personal crises, the human mind engages in illusory pattern perception to assert cognitive control. This converts complex structural outcomes into intentional, malevolent designs, substituting structural analysis with a moralized conspiracy narrative.
  • The Epistemic Hypocrisy of the 'Glass Funnel' — While Brand claims to act as an objective, unbiased conduit of raw facts (a 'glass funnel'), he systematically engages in the politicization of information. He selects minor, unrepresentative anomalies and magnifies them to fit his pre-existing, totalizing 'global elite' narrative while relying on the very mainstream research he demonizes.
  • Nietzschean Narcissism and the Will to Special Knowledge — Psychological data indicates that grandiose narcissism is one of the strongest predictors of conspiracy beliefs. The narcissist's fragile ego projects systemic threats as personal persecutions and compensates by asserting exclusive access to hidden truths that elevate them above the 'blind masses.'
  • The Libertarian Trap of Totalizing Institutional Critique — If every institution—scientific, governmental, and journalistic—is framed as intrinsically corrupt and part of a monolithic 'agenda,' collective action becomes impossible. This totalizing skepticism inevitably retreats into a deregulated, atomized libertarianism that strengthens corporate power.
I'm sort of basically like a glass funnel. Russell Brand
by weaving insignificant details into wider narratives, deciding to give small stories weight, he is himself obviously politicizing information. Narrator

AI-generated from the transcript. May contain errors.

0:00

On the surface, this is a story about

0:02

Russell Brand, but it's also a wider

0:05

story about institutions, trust, truth,

0:08

and certainty, fear, cover-ups,

0:11

questioning about how we all think. It

0:15

delves into the most fundamental of

0:17

human questions. What are the stories we

0:20

tell ourselves? Who gets to tell those

0:22

stories? And what is truth?

0:26

Russell Brand's career as an entertainer

0:28

was based on promiscuity, shock,

0:31

extravagance, wit, intelligence. But

0:34

that's the case for so many comedians.

0:39

In 2013,

0:41

Brand did something most comedians

0:43

don't. He talked to Britain's chief

0:45

mainstream media political interrogator,

0:48

Jeremy Paxman.

1:02

How do you imagine the people get He

1:04

told the incredulous Paxman that he

1:06

didn't vote. What's the point?

1:10

Yeah, I know I don't vote. And it went

1:12

viral at the time, not least because

1:14

Brand is one of Britain's most

1:16

recognizable faces, but because it

1:18

seemed to many to capture the mood. An

1:21

ordinary person telling the truth up

1:24

against the establishment. It was the

1:26

start of a shift towards politics. In

1:29

2014, after a stint in Hollywood, Brand

1:32

wrote a book, Revolution, which he

1:34

discussed in another much-talked-about

1:36

interview on Newsnight in the UK.

1:52

The same year, he started The Trews on

1:55

YouTube, reading and commenting on the

1:57

UK papers, interviewing a range of

2:00

people, and mostly making loosely

2:02

progressive arguments.

2:09

Of course, for many people, the pandemic

2:11

changed a lot of things. And in January

2:14

of 2021,

2:16

two videos stand out as having millions

2:19

more views than usual. Both about the

2:22

Great Reset.

2:24

It's a topic that Brand comes back to

2:26

several times, and they always have many

2:29

more views. Around this time, Brand

2:32

becomes more critical of policies

2:34

surrounding COVID-19.

2:36

Much of it is reasonable, and he shifts

2:38

to his current regular format called

2:41

Stay Free, a full-time regular show with

2:44

millions of subscribers, advertisers,

2:46

co-presenters, and guests. A few months

2:49

later, in the middle of 2021, stories

2:52

began running, mostly drawing from

2:55

tweets on Twitter, that Brand is a

2:57

conspiracy theorist. And by 2022, two

3:01

competing narratives are set.

3:04

For many, Brand has become a crackpot

3:06

tinfoil hat conspiracist. And for Brand

3:09

and others, there's a centralizing

3:11

authoritarian mainstream agenda

3:14

dominated by the mainstream media, the

3:17

political establishment, big tech, and

3:20

global corporate interests, all to take

3:23

away our freedoms.

3:28

I want to look at several stories as

3:30

they unfolded: COVID and vaccines, the

3:33

Great Reset, the Dutch farmers' protest,

3:36

and the allegations against Brand in

3:38

September of 2023,

3:40

to ask a question which I think is

3:43

fundamental to our information age. What

3:46

does it mean to be called a conspiracy

3:49

theorist, especially if there have been

3:52

real conspiracies in history?

3:54

Iran-Contra, Watergate, the Pentagon

3:57

Papers, the Holocaust, all the way back

4:00

to Julius Caesar's assassination.

4:03

All of these were the result of a real

4:06

conspiracy.

4:08

We'll look at the history and the

4:10

psychology, too, to try and separate

4:13

fact from fiction, asking, what drives

4:16

Russell Brand? Is there any truth to

4:19

what he says? How can we think about the

4:22

establishment, the mainstream media, the

4:24

so-called global elite? What does all of

4:27

this tell us about the society that we

4:30

live in?

4:34

Brand talks about lots of different

4:36

subjects in a lot of different ways, but

4:39

there's a few themes and topics he comes

4:41

back to again and again.

4:44

He is very aware that he's been framed

4:46

as a conspiracy theorist, and frequently

4:48

points out that he's just reading facts

4:51

from a variety of sources, some of them

4:54

mainstream: The Guardian, The New York

4:56

Times, The Washington Post. Some, as

4:59

we'll see, a bit more fringe. So again,

5:02

how can we disentangle fact from

5:05

fantasy?

5:10

At the beginning of 2021, clips began

5:13

circulating on the World Economic

5:15

Forum's The Great Reset.

5:20

The Great Reset is an initiative from

5:22

the WEF to drastically change the

5:25

direction of the economy after COVID-19

5:28

by addressing social issues and to,

5:31

quote, reflect, reimagine, and reset our

5:34

world. Depending on who you ask, the

5:37

Great Reset is anything from capitalist

5:40

propaganda to a genuine attempt to

5:42

address the problems with capitalism to

5:44

a global conspiracy to exert more

5:47

control over the population.

5:49

In the case of Brand, he argued that

6:11

The video is reasonable. It criticizes

6:14

those who think the Great Reset is part

6:16

of an authoritarian plan to take control

6:20

through the justification of a

6:21

manufactured fake climate crisis, for

6:23

example. But the video is a hit. It has

6:27

a million views, compared to his other

6:30

videos of the time, ranging around

6:32

100,000 views. He makes another saying

6:44

This time, 2.7 million views.

6:47

And a year later, he says

7:01

Continuing that

7:11

Okay, so what is the Great Reset? Well,

7:15

it began as a book written by the

7:16

founder of the corporate lobbying group

7:19

the WEF, Klaus Schwab, and his

7:22

co-author, Thierry Malleret. One review

7:25

describes three main themes. First, a

7:28

push for fairer incomes in the global

7:30

market and to address the massive

7:32

inequalities produced by global

7:33

capitalism. Second, efforts to address

7:36

equality and sustainability by urging

7:38

governments and businesses to take

7:40

things like racism and climate change

7:42

more seriously. And third, embrace

7:45

innovation and technological solutions

7:47

that could be used to address global

7:49

social problems.

7:51

All of this sounds reasonable enough,

7:54

admirable even. But as political author

7:56

Ivan Wecke has pointed out, Schwab and

7:59

the WEF's ideas have something fishy

8:03

about them. The initiative could be seen

8:06

as an exercise in corporate PR that

8:09

gives multinational business leaders

8:11

more power, not less. That gives

8:14

political elites more power, not less.

8:18

In another review of the book, Stephen

8:20

Umbrello concludes that the book does

8:22

point out a lot of the problems we face,

8:26

but has no substantive solutions. And of

8:29

course, liberal elites love this stuff.

8:32

Trudeau, for example, has used the

8:34

language of needing a reset after COVID.

8:47

There's plenty to criticize, but as

8:50

Brand explores the Great Reset, he

8:52

connects it to other events. BlackRock

8:55

buying up houses, for example, or

8:57

emphasizing one video ominously claiming

9:00

that in the future you'll own nothing

9:02

and be happy, or increasing government

9:04

restrictions during the pandemic, Bill

9:07

Gates, and the Dutch farmers' protest.

9:10

He seems, for example, to be more

9:12

aligned with the Alberta Premier, Jason

9:14

Kenney, who has claimed that the Great

9:16

Reset is quick

9:23

and failed socialist policy ideas.

9:27

Agenda is used frequently. And as he

9:30

said, it's not a conspiracy, he's just

9:32

reading the facts. So, what is a

9:35

conspiracy?

9:38

One definition is the belief that a

9:40

number of actors join together in secret

9:43

agreement in order to achieve a hidden

9:46

goal, which is perceived to be unlawful

9:49

or malevolent. Another, by Professor of

9:52

Psychology Jan-Willem van Prooijen,

9:54

argues a conspiracy has five components.

9:57

First, it makes connections that explain

10:00

disconnected actions, objects, or people

10:02

into patterns. Second, it involves that

10:05

it was an intentional plan. Third, it

10:09

involves a coalition or a group. Fourth,

10:12

the goal is hostile, selfish, evil, or

10:15

at odds with public interest. And five,

10:18

it operates in secret. Another

10:20

definition proposes a simpler

10:22

four-criteria model. One, a group. Two,

10:26

acting in secret. Three, to alter

10:28

institutions, usurp power, hide truth,

10:31

or gain utility. Four, at the expense of

10:34

the common good. There's also many types

10:36

of conspiracy. Within government and

10:39

institutions, without in the form of

10:42

another country or a nefarious power.

10:45

Above in the form of shady elites or

10:47

even below in the form of ordinary

10:50

people organizing to overthrow

10:52

capitalism, for example.

10:55

By Pruling's criteria, the Great Reset

10:58

can be thought of as a conspiracy. After

11:01

all, it's intentional. It involves a

11:03

group of people. Some argue it's not in

11:06

the public interest. And at least in

11:08

part, it operates in secrecy, in

11:12

boardrooms and at places like Davos. But

11:15

Brand points out that it's not a

11:18

conspiracy. They're saying it publicly,

11:20

after all.

11:21

Being as I said, this is not a

11:22

conspiracy theory, I'm going to read you

11:23

the actual facts here. But I think the

11:25

more interesting component is the first

11:28

one. It makes connections that explains

11:31

disconnected actions, objects, and

11:34

people into patterns. Brand does this

11:37

often, hopping between topics. So, let's

11:41

look at another one of these topics, the

11:43

Dutch farmers protest.

11:48

The Dutch farmers movement, beginning in

11:50

2019 and continuing today, are protests

11:54

that argue that farmers are being

11:56

unfairly targeted in efforts to address

11:58

climate change. The Dutch government

12:01

have passed a range of policies aiming

12:03

to cut nitrogen pollution and livestock

12:06

farming in the country. Brand says,

12:09

Bloody farmers protesting, hating the

12:12

environment. What is it? Are farmers all

12:14

bastards? Or are we seeing the beginning

12:17

of the Great Reset play out in real

12:20

time? In short, the Dutch government's

12:22

policies are a power grab, taking power

12:25

from ordinary farmers. And he connects

12:28

the protest to other stories he covers

12:31

frequently: the Great Reset, WEF, Bill

12:34

Gates, and the mainstream media failing

12:36

to cover the events appropriately.

12:39

So, what's actually happening in the

12:41

Netherlands?

12:42

Studies since the '80s have known that

12:44

nitrate pollution in the ground, through

12:47

drinking water, and into wider

12:49

ecosystems have been an increasing

12:51

problem. Nitrate pollution can cause

12:54

blue baby syndrome, increases in bowel

12:56

cancer, respiratory problems, and

12:58

premature birth. It causes havoc in

13:01

rivers, which nitrate-based fertilizer

13:04

runs into, killing fish. The EU has

13:07

identified what it calls Natura 2000

13:10

areas, fragile ecosystems that are home

13:13

to rare and threatened species that need

13:16

protecting. The Netherlands is an

13:18

agricultural superpower. It's the second

13:21

largest exporter of agricultural

13:23

products in the world and the EU's

13:26

number one exporter of meat. And

13:28

unfortunately and complexly, being close

13:32

to the designated Natura 2000 areas,

13:35

this makes nitrate pollution in the

13:37

Netherlands a big problem. The

13:40

Netherlands is also an EU member state,

13:43

with its freedom of movement, courts,

13:45

European Parliament, and so on. And

13:47

support the staying in the EU in the

13:50

Netherlands is very high, around 75%.

13:55

The EU has legislated to reduce nitrate

13:57

pollution by 2030. And more broadly,

14:00

worldwide, agriculture contributes to

14:03

around a quarter to a third of all

14:06

greenhouse gas emissions. The Dutch

14:09

government and the EU have agreed a 1.5

14:12

billion euro package to help 2,000 to

14:15

3,000 peak polluters, including farmers,

14:19

to either innovate, relocate, change

14:21

business, or, as a last resort, buy the

14:24

mag. Now, obviously, among many farmers,

14:28

this is deeply unpopular. The Guardian

14:31

reports that for agricultural

14:33

entrepreneurs, there will be a stopping

14:34

scheme that will be as attractive as

14:36

possible, said Van der Wal in a series

14:39

of parliamentary briefings. For

14:41

industrial peak polluters, we will get

14:43

to work with a tailor-made approach and

14:45

tightening permits. After a year, we

14:48

will see if this has achieved enough.

14:52

Does it seem hypocritical to focus

14:54

efforts on ordinary farmers rather than

14:57

industrial peak polluters? Well, without

15:00

speaking Dutch or looking in depth at

15:02

the legislation, on the surface, yeah,

15:05

it does. And none of what I've just said

15:08

is to blame farmers, of course. But it's

15:12

obviously a complex problem with a lot

15:15

of different interests, a lot of

15:17

different ideas.

15:18

Their protests in Sri Lanka are

15:20

comparable as well. And in the middle of

15:22

the video, Brand makes some reasonable

15:25

points. In Sri Lanka, the outright

15:27

banning of all fertilizers and

15:29

pesticides was disastrous. He makes

15:32

points about focusing on farmers rather

15:34

than finding ways to shift attention to

15:36

corporations and the 1%. He says it's

15:39

always ordinary people rather than the

15:41

powerful, all of which I can agree with.

15:45

But he ignores some of the complexity.

15:47

The Dutch government has also ordered

15:49

coal power plants to close, for example.

15:52

And the biggest polluter in the country

15:54

is Tata Steel, which the regulation does

15:57

focus on and is one of the country's

16:00

biggest employers of ordinary people,

16:03

too. So, it is a complex issue. But what

16:07

stands out from Brand is the framing.

16:10

It's about the Great Reset, Bill Gates,

16:12

the agenda, and the next piece of the

16:16

puzzle.

16:21

There are several ongoing COVID-19

16:24

pandemic vaccine debates: the lab leak

16:27

hypothesis, the efficacy of vaccines,

16:30

Big Tech censorship, the legality or the

16:33

ethics of lockdowns.

16:35

And what should be clear, wherever you

16:37

stand on a particular issue, is that

16:41

each of these that I've just mentioned,

16:43

while having a lot of crossover in that

16:45

they're all to do with COVID, are

16:47

somewhat different.

16:50

Some of Brand's many COVID-19 videos,

16:53

like the one on vaccine passports, for

16:55

example, have a lot to agree with.

16:58

However, like with other topics, Brand

17:01

has a tendency to take a story and spin

17:04

it into a wider pattern.

17:06

We hear it a lot recently. It's about

17:10

the narrative. The lab leak lab leak

17:12

theory that the COVID pandemic was

17:14

caused by a leak from a Chinese

17:16

government-controlled lab.

17:18

The lab leak hypothesis isn't about

17:20

laboratory safety precautions or lack

17:23

thereof, but about a cover-up involving

17:25

world governments, the WHO, and Big Tech

17:29

censorship. A WHO epidemic surveillance

17:32

network across the world that monitors

17:34

the outbreak of communicable diseases

17:37

and does a lot of good work COVID aside,

17:40

becomes about an elitist surveillance

17:43

society that spies on us.

17:45

The WHO, or World Health Organization,

17:49

what is it you like most about it? That

17:51

you fund it out of your taxes? That Bill

17:53

Gates is its second biggest funder? Or

17:55

that nobody elected it? A doctor

17:57

describing helping with outbreaks

17:59

becomes an object of derision. Take this

18:02

video, one of many on vaccines. A former

18:06

Pfizer worker has turned whistleblower

18:09

suggesting It's about Pfizer falsifying

18:12

the data of vaccine trials, a serious

18:15

issue. It's based on a British Medical

18:18

Journal article in which a whistleblower

18:21

raised a number of concerns with a trial

18:23

site they worked at. And those concerns

18:26

included one, participants placed in a

18:29

hallway after injection and not being

18:31

monitored by staff. Two, lack of timely

18:34

follow-up of patients who experienced

18:36

adverse events. Three, protocol

18:38

deviations not being reported. Four,

18:41

vaccines not being stored at proper

18:43

temperatures. Five, mislabeled

18:45

laboratory specimens. And six, targeting

18:48

staff for reporting these types of

18:50

problems.

18:52

Fine, all worrying concerns. And Brand

18:55

repeatedly points out that he's just

18:57

looking at the evidence objectively,

19:00

just asking questions. He describes

19:02

himself as a glass funnel, reporting

19:05

information carefully and unbiasedly,

19:08

while the mainstream media report it

19:10

morally, telling people what to do. No

19:14

opinions around medical matters,

19:16

policies around medical matters. I'm

19:18

sort of basically like a glass funnel.

19:21

There are a few points of irony here.

19:24

First, obviously, Brand has a moral

19:27

position here, too. We all do, unless we

19:30

read a story without comment or opinion,

19:33

which Brand is doing. Second, he says

19:35

this isn't being reported on by the

19:37

mainstream media, while using reports

19:40

from mainstream institutions, the BMJ,

19:43

CBS. And it's been reported by the Daily

19:47

Mail and the Conversation. I find a

19:49

brief reference to it in the Financial

19:51

Times, too.

19:53

But, it might be reasonable to ask,

19:56

should there not be more of an outcry,

19:58

more focus on it, more reporting? I

20:01

can't find it mentioned on the New York

20:02

Times or the BBC websites, for example.

20:06

As the conversation article points out,

20:08

the concerns raised are important and

20:11

worrying, but don't meaningfully

20:13

undermine wider evidence on COVID-19

20:16

vaccines. It involved three Pfizer trial

20:19

centers out of 150. Those three sites

20:23

involved around 1,000 people total, and

20:26

they weren't even run by Pfizer. This

20:28

was a third party. And of course, around

20:30

the world, hundreds of thousands took

20:33

part in trials involving many different

20:35

pharmaceutical companies, third-party

20:38

trial centers, universities, and

20:40

hundreds of regulatory bodies. And most

20:44

of the whistleblower's complaints were

20:45

about sloppiness. Photos of things like

20:48

needles thrown away inappropriately,

20:50

participants' IDs left out when they

20:53

shouldn't have been. One section reads,

20:55

"An executive identified three site

20:57

staff members with whom to, quote, go

21:00

over e-diary issue, falsifying data,

21:03

etc. One of them was verbally counseled

21:06

for changing data and not noting late

21:08

entry, a note indicates." Now, all of

21:12

this is obviously worrying, good

21:14

reporting, worth investigating, and so

21:17

on. But it's always important to keep a

21:20

sense of proportion. This is a single

21:22

third-party trial center in Texas, but

21:25

Brand spins it into a wider narrative,

21:28

claiming in another video, for example,

21:31

that The mainstream media are preventing

21:33

their own medical experts from

21:35

accurately reporting on potential COVID

21:37

problems. Meanwhile, they continue to

21:39

repress information about vaccine

21:41

efficacy. As Professor Douglas Drevets,

21:44

head of the Infectious Diseases

21:46

Department at the University of

21:48

Oklahoma, has written, "There have been

21:51

so many other studies on the Pfizer

21:53

COVID-19 vaccine since the phase three

21:55

trial that people can be confident in

21:58

its efficacy and safety profile. That

22:00

said, Pfizer might be wise to rerun

22:03

their analysis including all Ventavia

22:05

subjects and show if that does or does

22:08

not change the results. Such an analysis

22:11

would give added confidence in the phase

22:13

three results. Pfizer reported that they

22:16

looked into the complaints and said that

22:19

Pfizer's investigation did not identify

22:21

any issues or concerns that would

22:23

invalidate the data or jeopardize the

22:26

integrity of the study."

22:29

Now, I want to be absolutely clear. I'm

22:31

not saying that Pfizer's claims should

22:33

be taken at face value or that

22:35

pharmaceutical companies don't have

22:36

perverse profit incentives and so on, or

22:39

that this isn't worth someone digging

22:42

into, someone looking at it in detail.

22:45

The point is that this is a very small

22:48

story. It has been looked at, and I'd

22:51

imagine that if you're an editor at a

22:53

large TV station or at a newspaper with

22:57

hundreds of other competing stories to

22:59

present, you might decide, on balance,

23:02

that there are more important issues for

23:04

the day.

23:05

News reporting is a matter of selection

23:08

and emphasis in the greater scheme, with

23:11

the most important issues, with the most

23:13

important debates, on balance with the

23:15

rest of the evidence. And with only a

23:18

limited number of positions on a

23:20

half-an-hour news show or on the front

23:22

page of a newspaper, the important

23:24

question is what's included and what's

23:27

not.

23:30

Brand says that the mainstream media are

23:32

censoring information, when in fact, the

23:34

opposite is true. There are, again,

23:38

issues with the mainstream media that

23:39

we'll come to, but it's an endorsement

23:42

of the press that, unlike, say, in China

23:46

or Russia, a relatively minor issue

23:49

could be reported and investigated and

23:52

decided was not appropriate to include

23:55

and say, on the front page news or on a

23:58

news program on television.

24:00

Brand constantly says things like, "This

24:03

is what happens when you politicize

24:04

information," without the awareness that

24:07

by weaving insignificant details into

24:09

wider narratives, deciding to give small

24:12

stories weight, he is himself obviously

24:16

politicizing information. There's

24:19

nothing wrong with that. It's just

24:21

hypocritical to accuse one side of doing

24:23

it when you're doing it yourself. The

24:26

whistleblower was also reported to be a

24:28

vaccine skeptic more broadly. While

24:31

Brand also relies on jokes as innuendo

24:34

to spin it into a wider conspiracy

24:36

narrative, while saying he's just

24:38

relying on facts, he also jokes, for

24:40

example, that the whistleblower was

24:42

found dead. Freedom, importantly,

24:45

individual freedom, individual ability

24:48

to make choices for yourself, based on a

24:50

wide variety of sometimes opposing

24:53

evidence and sometimes contradictory

24:55

information that places you in the

24:56

position as an adult to make decisions

24:59

for yourself. That's not what the

25:01

mainstream media want,

25:05

But it doesn't use a wide variety of

25:07

evidence. He selects minor stories and

25:10

connects them to the narrative. There

25:12

are many, many, many more sources that

25:15

report things like vaccines have saved 3

25:18

million lives in the US alone, 96% of

25:22

doctors are fully vaccinated,

25:24

myocarditis has been reported in 10 out

25:28

of a million shots of the vaccine, but

25:31

is more likely to be caused by the

25:32

COVID-19 virus than the vaccine. There

25:36

are debates to be had, there always are,

25:38

but what Brand doesn't have is a good

25:41

sense of the weight and significance of

25:44

a story. And what he does have, as we'll

25:47

get to, is a good sense of how to tell a

25:50

compelling, scary, and entertaining

25:53

story.

25:56

But wait, just because it's a small

25:58

story, it doesn't make it automatically

26:01

wrong.

26:02

And yes, there are moneyed interests,

26:05

powerful lobbies, values and ideas that

26:08

are dominant and others that get

26:10

sidelined.

26:12

The risk is throwing out the baby with

26:14

the bathwater. And as we saw at the

26:16

beginning, some conspiracies do turn out

26:20

to be true, and they weren't reported

26:22

on, either. So, is there any other way

26:25

to separate fact from fiction?

26:32

History is full of conspiracies, but

26:35

they tend to be limited, a small group

26:38

of people with a limited set of goals.

26:40

Most conspiracy theories have turned out

26:43

to be wrong, or at the very least,

26:45

there's little evidence for. Vaccines

26:48

don't cause autism, a farmer was born in

26:52

the US, the Earth is not flat, witches

26:55

weren't conspiring to encourage the

26:57

harvests to fail, Jews weren't

27:00

conspiring to take over the world in

27:02

Weimar Germany.

27:04

But the idea that there's some kind of

27:06

agenda to take over the world that

27:09

connects dots between disparate events

27:12

is as old as time, and they've usually

27:15

turned out to be wrong, or at least, as

27:17

we'll get to, miss the real point. Some

27:20

have been speculating that the real

27:22

estate bubble in 2020 and into 2021 is

27:25

the start of the global elite's great

27:27

reset agenda. Now you're interested.

27:31

In the middle of the 19th century, it

27:33

was a common belief in America that the

27:36

Catholic Church and the monarchies of

27:38

Europe were not only uniting to destroy

27:41

the US, but had already infiltrated the

27:44

US government. One Texas newspaper

27:46

declared that "It's a notorious fact

27:49

that the monarchs of Europe and the Pope

27:51

of Rome are at this very moment plotting

27:53

our destruction and threatening the

27:55

extinction of our political, civil, and

27:57

religious institutions. We have the best

28:00

reasons for believing that corruption

28:02

has found its way into our executive

28:04

chamber and that our executive head is

28:07

tainted with the infectious venom of

28:10

Catholicism." Before that, it was the

28:12

Illuminati, who, according to one book

28:15

in 1797,

28:17

were formed for the express purpose of

28:20

rooting out all the religious

28:21

establishments and overturning all the

28:24

existing governments of Europe.

28:27

In an influential 1964 article, The

28:30

Paranoid Style in American Politics,

28:32

Richard Hofstadter points out that

28:34

throughout history, there have been

28:36

suspicions of plots that have infected

28:39

all major institutions, that there's

28:41

been a fifth column, that all in power

28:44

have been compromised by an evil

28:46

conspiracy.

28:49

At the time conspiracies about the

28:51

Illuminati were rife across Europe and

28:54

America. The inventor of the telegraph,

28:57

Samuel Morse, wrote that "A conspiracy

28:59

exists. Its plans are already in

29:02

operation, were attacked in a vulnerable

29:05

quarter, and cannot be defended by our

29:07

ships, our forts, or our armies."

29:11

Morse, sounding eerily like Brand,

29:14

wrote, "The serpent has commenced his

29:16

coil around our limbs, and the lethargy

29:19

of his poison is creeping over us. Is

29:22

not the enemy already organized in the

29:25

land? Can we not perceive all around us

29:27

the evidence of his presence? We must

29:30

awake, or we are lost."

29:33

Another article worried that the Jesuits

29:35

are prowling about all parts of the

29:37

United States in every possible

29:39

disguise, expressly to ascertain the

29:42

advantageous situations and modes to

29:44

disseminate popery.

29:47

It was alleged that the 1893 depression

29:50

was the result of a conspiracy by

29:52

Catholics to attack the US economy by

29:55

starting a run on the banks. World War I

29:58

began because the Austro-Hungarian

30:00

Empire believed the killing of the heir

30:03

to the throne, Archduke Franz Ferdinand,

30:06

was the result of a Serbian government

30:08

conspiracy, and so they attacked Serbia,

30:12

setting off a chain of events leading to

30:14

a world war.

30:15

There was no evidence for this.

30:17

Historian Michael Shermer calls it the

30:20

deadliest conspiracy theory in history.

30:24

Senator McCarthy famously believed a

30:26

communist conspiracy had infiltrated

30:28

every American institution. In 1951, he

30:32

said that there was a conspiracy on a

30:34

scale so immense as to dwarf any

30:36

previous such venture in the history of

30:38

man. A conspiracy of infamy so black

30:41

that when it's finally exposed, its

30:43

principals shall be forever deserving of

30:45

the maledictions of all honest men.

30:48

During the Red Scare, influential

30:50

businessman Robert Welch wrote that the

30:53

communist influences are now in almost

30:56

complete control of our federal

30:58

government, the Supreme Court, and we

31:00

are in a struggle for control of the

31:01

press, the pulpit, the radio and

31:04

television media, the labor unions, the

31:06

schools, the courts, and the legislative

31:09

halls of America.

31:15

One of the key distinctions here is

31:17

between phrases like an agenda and

31:20

conspiracy.

31:22

Brand, while defending himself as not

31:25

being a conspiracy theorist, tends to

31:28

use terms like agenda or they a lot or

31:32

things like the global elite.

31:35

The difference between purposeful

31:37

collusion across institutions in secret

31:42

with an evil plan and a pattern of say

31:46

certain values aligning between

31:49

corporations and neoliberal politicians.

31:52

Sometimes the difference between the two

31:55

is a gradient more than black and white,

31:57

but another way we can untangle this is

32:01

to look at studies about who believes in

32:04

conspiracies and for what reasons.

32:08

First, a lot of people believe in them.

32:12

1/3 believe Obama is not American, a

32:15

third that 9/11 was an inside job, a

32:18

quarter that COVID was a hoax, 30% that

32:21

chemtrails are somewhat true, and 33%

32:25

believe that the government are covering

32:26

up something about the North Dakota

32:29

crash.

32:31

Never heard of it? That's because

32:33

researchers made it up. They polled

32:35

people about their beliefs in

32:37

conspiracies and included a completely

32:40

made-up event in North Dakota, and

32:43

people instinctively believed that the

32:45

government was hiding something about

32:47

it.

32:48

People are naturally suspicious of

32:50

power, which is, of course, a good

32:53

thing. But for some people, that leads

32:57

to a belief in conspiracy. Why?

33:00

Well, there are several factors that

33:02

psychologists have looked at. The first

33:05

is uncertainty. Psychologist Jan-Willem

33:08

van Prooijen points out that at a

33:09

fundamental level, conspiracy theories

33:12

are a response to uncertainty. He

33:15

writes, "Conspiracy theories originate

33:18

through the same cognitive processes

33:20

that produce other types of belief,

33:22

e.g., New Age spirituality. They reflect

33:25

a desire to protect one's group against

33:27

a potentially hostile out-group, and

33:29

they are often grounded in strong

33:31

ideologies. Conspiracy theories are a

33:34

natural defensive reaction to feelings

33:36

of uncertainty and fear."

33:39

Responding to uncertainty and fear by

33:42

hypothesizing a threat is an

33:44

evolutionary instinct. You're better off

33:47

jumping at the sight of a stick in the

33:49

long grass than by being bitten by a

33:52

snake, for example. The same thing

33:54

happens when we see shapes in the

33:56

darkness. We are risk-calculating

34:00

creatures, always on the watch for

34:03

danger.

34:04

And we do this by looking for patterns.

34:07

Jonathan Kay writes that "Conspiracism

34:10

is a stubborn creed because humans are

34:12

pattern-seeking animals. Show us a sky

34:15

full of stars, and we'll arrange them

34:17

into animals and giant spoons. Show us a

34:20

world full of random misery, and we'll

34:22

use the same trick to connect the dots

34:24

into secret conspiracies."

34:27

Psychologists call it pattern

34:29

perception. I like to think of it as

34:32

patternification.

34:35

Prooijen writes, "Pattern perception is

34:38

the tendency of the human mind to

34:40

connect dots and perceive meaningful and

34:42

causal relationships between people,

34:45

objects, animals, and events. Perceiving

34:48

patterns is the opposite of perceiving

34:51

randomness."

34:52

Again, all very reasonable, but

34:55

sometimes the stick in the grass is just

34:58

a stick in the grass, and sometimes an

35:00

event is just random, meaningless, an

35:03

accident, a result of incompetence,

35:06

ignorance, and so on.

35:09

Prooijen writes, "Sometimes events truly

35:12

are random, but most people perceive

35:14

patterns anyway. This is referred to as

35:17

illusory pattern perception. People

35:20

sometimes see meaningful relationships

35:22

that just do not exist."

35:25

We do it all the time, but what's

35:27

interesting in research is that some

35:29

people see patterns more readily than

35:31

others.

35:33

In studies, people who see patterns in

35:35

abstract paintings, random dots, or coin

35:38

tosses were more likely to believe in

35:41

conspiracy theories, paranormal

35:43

phenomena, and be religious. People who

35:46

believe in astrology, spiritual healing,

35:49

telepathy, and communication with the

35:51

dead are all likely to believe in

35:54

conspiracy theories. Belief in

35:56

conspiracies have also been shown to

35:58

increase after natural disasters, when

36:00

people feel a lack of control.

36:03

Threat leads to the formation of a

36:05

belief in a pattern in response to that

36:08

threat.

36:11

While we're all distracted

36:13

by no means all, but many of Brand's

36:15

videos, small stories, a small sample of

36:19

data, a single piece of evidence, or

36:21

fringe ideas become spun or magnified

36:25

into a wider pattern. In this video, he

36:28

links the Great Reset and the WEF's

36:31

video, You'll Own Nothing and Be Happy,

36:34

to movements in the financial markets, a

36:37

story about BlackRock buying up real

36:40

estate. It's all part of the agenda. He

36:43

throws in that the mainstream media

36:45

apparently reports it as good news, a

36:48

housing bonanza that's going to be great

36:50

for everyone, insinuating that all

36:53

journalists are part of the agenda and

36:55

ignoring the irony that he's citing the

36:58

New York Times.

36:59

What's it got to do with the Great

37:01

Reset? I honestly couldn't tell you. I

37:04

wonder if bitcoin.com,

37:06

Brand's source in this, has an agenda.

37:09

In this video, the Great Reset is linked

37:11

to the farmers' protests, throw in Bill

37:13

Gates, throw in some vaccines, and it

37:16

all becomes part of the simple good

37:19

versus evil narrative.

37:22

Author Naomi Klein describes it as a

37:24

conspiracy smoothie. She writes, "The

37:27

Great Reset has managed to mash up every

37:29

freakout happening on the internet, left

37:32

and right, true-ish and off-the-wall,

37:35

into one inchoate meta-scream about the

37:37

unbearable nature of pandemic life and

37:40

of voracious capitalism."

37:43

Conspiracy theorists become, through

37:46

patternification,

37:47

totalizers. Everything gets lumped in

37:50

together as part of the same simple

37:52

single narrative. It becomes zero-sum,

37:56

good versus evil analysis. But this

37:59

doesn't answer why some people do this

38:02

and others don't as much, nor does it

38:05

answer when the dots should be

38:07

connected.

38:08

To see why people do this, we'll look at

38:11

two categories: cognitive biases and the

38:14

need for control.

38:20

Studies have shown that education above

38:23

high school level halves the tendency to

38:25

believe in conspiracies from 42% to 22%.

38:31

Why is this?

38:33

It's kind of counterintuitive

38:35

because in many ways education actually

38:37

teaches you, more than anything, to be

38:39

skeptical. The scientific method, for

38:42

example, is built on skepticism of

38:45

received wisdom. In history, which I

38:48

did, you're taught to be skeptical of

38:51

and scrutinize the literature and the

38:54

primary sources. In politics, which I

38:57

also did, many approaches, liberalism,

39:00

Marxism, post-structuralism, and more,

39:02

are at their core skeptical about the

39:05

state and about institutional power.

39:09

If you're skeptical about what you're

39:10

told, surely you're going to be more

39:13

likely to believe that something is

39:15

going on behind the scenes.

39:17

Except while skepticism is key,

39:20

education also teaches you to draw on

39:23

evidence, being led by evidence as much

39:26

as possible, and importantly, all of the

39:30

evidence. If you only drew on

39:32

bitcoin.com to make a case, you wouldn't

39:35

get far, which is why most undergraduate

39:38

essays or dissertations and papers to

39:41

submitted journals require a literature

39:43

review. Show that you've assessed and

39:47

understood the literature, identified

39:50

weaknesses, and then can make an

39:52

argument. In fact, the very basis of the

39:55

modern scientific method in both the

39:57

hard sciences and the social sciences

40:00

and humanities is peer review. You must

40:03

reference, show you understand the

40:05

evidence, site sources in a

40:06

bibliography, show how experiments can

40:09

be rerun, and submit it to a body of

40:11

peers to check over the work. This idea

40:14

that work is checked and can be

40:16

responded to runs through the heart of

40:19

our institutions.

40:22

We rely on the work of others. We build

40:25

upon it. We respond to it. It has its

40:28

limits, is often biased, it's

40:30

middle-class, it can be wrong,

40:32

sub-disciplines are at loggerheads,

40:34

criticize one another, but that's

40:37

precisely what makes it work. It's

40:40

tentative. It's open to critique, and it

40:43

can be checked. It's how knowledge is

40:46

built up communally. We'll come back to

40:49

its benefits and limits shortly.

40:53

Another mistake conspiracy theorists

40:55

make is the proportionality bias. The

40:58

idea that a large effect necessarily

41:01

needs a large cause to create a sense of

41:04

cognitive harmony, a balance between two

41:08

ideas. JFK couldn't have been killed by

41:11

a lone assassin, he was the president of

41:13

the US after all. Princess Diana

41:15

couldn't have been randomly killed in a

41:17

car crash, it must have been the Royals.

41:20

9/11 couldn't have been the result of 19

41:22

backward guys from the Middle East, it

41:25

must have been the government.

41:26

freedom came under attack

41:28

in a series of deliberate and deadly But

41:31

we're all human, including presidents.

41:34

But if a US president and your neighbor

41:38

Ned died randomly on the same day, which

41:41

one would there be a conspiracy theory

41:44

about?

41:45

In one study, two groups were told two

41:48

different stories about a president of a

41:50

small country being assassinated. One

41:52

group was told the assassination leads

41:55

to a civil war, the other group doesn't.

41:58

And people were more likely to believe

42:00

the assassination was a conspiracy

42:05

if it led to a war. Pruitt says that the

42:09

proportionality must have a big cause.

42:13

There are some other biases, too.

42:15

Tribalism leads us to protect our

42:17

in-group, divide the world into us

42:19

versus them, good versus evil. Another

42:22

is the intentionality bias that leads us

42:25

to believe that the negative effects of

42:27

other people's actions were intentional,

42:30

whereas if we did them, it would be an

42:33

accident or we'd have a good reason to.

42:36

Every banker is evil, while our own

42:39

pension fund is necessary. Or in the

42:42

form of Hanlon's razor, never attribute

42:45

to malice that which is adequately

42:47

explained by stupidity.

42:51

So, there are biases of thinking that we

42:54

all make, and I think in many ways they

42:57

can be summed up in the way that Brand

43:00

talks about the mainstream media.

43:07

I think combining these fallacies and

43:10

thinking about the way Brand tells a

43:12

small story, like the Pfizer data

43:14

falsification story, and turns it into a

43:18

global elite agenda, gives us a good

43:21

frame to think about Brand's critique of

43:23

the mainstream media. It's almost always

43:26

part of his narrative, and even more so

43:29

since the accusations against him began

43:32

in September. Now, the mainstream media

43:35

has lots of problems. They're diverse

43:38

problems, not least of which that they

43:41

tend to be close to elites,

43:43

institutionalized, cozy with

43:45

politicians, centered in and overly

43:48

focused on places like Washington,

43:50

London, and New York, and have financial

43:53

interests. The list goes on.

43:56

But to paint hundreds of thousands of

43:58

journalists, and that's the figure in

44:00

the US and the UK alone, as part of an

44:04

agenda, is not only naive, it's

44:07

dangerous.

44:10

First, large media institutions could

44:13

not get away with relying on small

44:15

stories to construct speculative

44:18

narratives like Brand does. They're

44:20

always going to be led, for good and for

44:23

bad, by the dominant body of evidence

44:26

that's available. If 99% of scientists

44:30

believe that the vaccine is safe and

44:32

effective, the BBC is going to report it

44:35

that way. That's what you get from the

44:38

mainstream media. Media literacy is to

44:41

read the news widely, knowing

44:43

institutions' biases, and to read

44:45

elsewhere, too.

44:48

Second, the surge in independent media

44:51

is a great thing. You're watching it

44:53

now. Obviously, I'm an enthusiast.

44:56

However, independent does not

44:58

automatically mean authentic, unbiased,

45:02

giving a voice to the voiceless, free,

45:05

or any of the other superlatives that

45:07

you hear.

45:09

Independent media largely relies on

45:11

stories investigated and first reported

45:15

by the same mainstream media they go on

45:18

to criticize. Brand does this all the

45:21

time. Independent media rarely have the

45:24

budget to execute year-long

45:25

investigations, report from war zones,

45:28

get access to archives and data quickly,

45:31

get to the scene of a disaster or a

45:33

protest while it's happening, get the

45:36

connections to talk to the right people

45:38

quickly. Media institutions

45:40

are important for these very reasons. We

45:44

need institutions with the budget and

45:47

connections to do these things. Compare

45:50

this to Brand reading from bitcoin.com.

45:54

And third, to paint everyone in the

45:56

mainstream media in the same way is to

45:59

ignore that the media is made of

46:01

millions of people around the world

46:04

doing work passionately, carefully, with

46:07

varied opinions and interests. To frame

46:10

the mainstream media as monolithic, and

46:13

use language like us versus them, is

46:16

dangerous. By now, you're probably aware

46:18

that the British government have asked

46:20

big tech platforms to censor our online

46:23

content, and that some online platforms

46:26

have complied with that request. Brand

46:30

paints anyone who is part of the

46:32

narrative as a stooge for a centralizing

46:35

corporate and government agenda to take

46:38

away your freedom. But as any cursory

46:41

look at a textbook on propaganda will

46:43

show, that's not how influence works in

46:46

authoritarian countries, let alone

46:48

liberal ones. Brand relies on a kind of

46:51

top-down model of propaganda in which

46:53

power and money directs information,

46:56

education, news, opinion downwards

47:00

through the press and the schools into

47:02

the minds of a mindless population.

47:05

But as Jonathan Auerbach and Russ

47:08

Kostelanetz point out in their

47:09

introduction to the Oxford Handbook on

47:12

Propaganda, propaganda is not total,

47:15

even in totalitarian regimes. Persuasion

47:19

by information is much more complex. And

47:22

they write, "People consume propaganda,

47:25

but they also produce and package their

47:27

own information, just as they always

47:29

create and spin their own truths." If

47:32

you think that the mainstream media are

47:34

just propagandists, then I implore you

47:38

just to look at the facts on any one of

47:41

these issues that we've looked at. For

47:43

example, just to take one quickly, 1

47:46

million people have died from COVID-19

47:49

in the US alone, and vaccine hesitancy

47:53

has been estimated to have led to

47:55

300,000

47:57

preventable deaths. That's a study from

48:01

Brown, Harvard, the New York Times, and

48:03

more. If you think that the mainstream

48:06

media are just propagandists, take a

48:08

look through the Pulitzer Prize nominees

48:11

at the investigations from just the past

48:13

year.

48:15

Again, I want to be crystal, crystal

48:17

clear on this. I'm not saying that there

48:20

aren't many, many criticisms to be made,

48:23

and that obviously the mainstream media

48:25

are de facto in the center, and that any

48:29

collective, radical, or in particular

48:32

socialistic solutions or candidates will

48:35

never get a fair shot, and that lobbying

48:38

and money will always delegitimize

48:41

certain solutions that don't align with

48:43

their interests, and that supporting

48:45

independent, progressive media is

48:47

crucial to countering that.

48:50

But none of these criticisms paints the

48:53

mainstream media and all the people in

48:56

it as monolithic, evil propaganda. It's

49:00

simplistic, it's dangerous, it's wrong,

49:04

and as we'll see, it's often about

49:07

something else. Narcissism, control, and

49:11

in some cases, outright lies.

49:27

Sex. The love of a

49:29

In September of 2023,

49:31

Channel 4 and The Telegraph in the UK

49:34

released an investigation into Brand

49:37

that included allegations of sexual

49:39

assault and rape. The day before, Brand

49:42

posted a video on YouTube and Rumble

49:45

denying the allegations. Obviously, it's

49:48

been an extraordinary and distressing

49:50

week, and I thank you very much.

49:52

What happened next for many seemed to

49:54

prove Brand's point. The media focused

49:57

its attention on Brand. Countless

50:00

articles were written, news items

50:02

broadcast, investigations launched at

50:04

places like the BBC. He was dropped by

50:07

his agent, a tour was canceled, YouTube

50:10

removed advertising from his account so

50:13

he could no longer make money from it.

50:15

The charity he did work for cut ties,

50:18

and on and on. One platform stood firm,

50:22

Rumble.

50:23

And a letter from a UK MP asking whether

50:26

Rumble was going to stop Brand earning

50:28

money was ridiculed and criticized by

50:31

many, including Rumble, who said in an

50:34

open letter, "We regard it as deeply

50:37

inappropriate and dangerous that a UK

50:39

Parliament would attempt to control who

50:41

is allowed to speak on our platform or

50:44

to earn a living from doing so."

50:46

Inevitably, it became a story about a

50:49

story. Free speech, cancel culture, the

50:52

establishment, the agenda.

50:56

There are again reasonable debates to be

50:59

had here. I for one am not sure YouTube

51:02

should have taken a stance based on

51:04

allegations alone, no matter how strong

51:07

the allegations are. But, interestingly,

51:10

a week or so after the allegations, the

51:14

I newspaper in the UK ran a story about

51:18

adverts on Brand's Rumble channel.

51:21

One of them was from a company called

51:24

The Wedding Shop, and they said,

51:27

"We're on the phone right now to our

51:28

agency to ascertain which of these

51:30

networks is showing our ads on Rumble so

51:33

that we can effectively remove ads from

51:34

the platform. It goes without saying

51:36

that we would not be happy to be

51:38

featured on Russell Brand's videos."

51:40

They continued, "We use a media agency

51:43

to spend our advertising budget, and we

51:44

have never chosen to advertise on

51:46

Rumble, which must be part of the

51:47

Google, Bing, or Meta ad network. Where

51:50

our ads are placed is not something we

51:52

generally control. It would be for

51:54

Google, Bing, or Meta to decide whether

51:56

or not to include or exclude particular

51:59

platforms." Now, if you believe in free

52:02

speech, you must then believe in the

52:05

Wedding Shop's right to advertise where

52:08

they want to advertise and to not

52:10

advertise in front of the videos of

52:13

someone who has been accused of sexual

52:16

assault. I'd imagine that goes against a

52:19

company called The Wedding Shop's

52:21

values. The story also reports that

52:24

several companies, including Burger

52:26

King, Xerox, and Fiverr, have stopped

52:29

their ads running on Rumble. The stories

52:32

they told are similar.

52:34

A Fiverr spokesman said, "These ads have

52:37

been removed, and our partners and teams

52:39

have been alerted to ensure this doesn't

52:41

happen again. We have excluded his

52:43

channel both on YouTube and on Rumble.

52:46

We take brand safety and ethical

52:48

advertising placement seriously, and we

52:51

do not condone or support any form of

52:53

violence or misconduct."

52:56

A toy manufacturer said something

52:58

similar. Now, back in 2017, YouTube went

53:02

through something that's referred to as

53:04

the adpocalypse. Advertisers pulled out

53:07

of YouTube en masse when they realized

53:10

that their ads were being placed in

53:11

front of videos that were accused of

53:13

being things like anti-Semitic,

53:15

homophobic, or just plain scammy.

53:20

All of this points to an obvious human

53:22

conclusion. Charities, agencies,

53:25

advertisers, institutions would prefer

53:28

not to be linked with someone accused of

53:31

sexual assault and rape. It's not great

53:34

PR. YouTube, in particular, has to

53:37

balance between supporting creators and

53:40

attracting advertisers. And so, the

53:43

middle ground is to limit ads on videos

53:46

that advertisers are likely to pull out

53:50

of before the advertisers pull out of

53:53

YouTube completely.

53:56

Of course, for Brand, this quickly

53:58

became part of the agenda. In a Rumble

54:01

video, he criticizes something called

54:03

the Trusted News Initiative and argues

54:06

that the mainstream media are targeting

54:09

independent media in an attempt to

54:11

control the narrative. It appears that

54:14

apparently independent, or at least

54:16

separate, news organizations are

54:19

collaborating and I hesitate to use this

54:21

word, conspiring to control global news

54:24

narratives in some of the most important

54:25

stories in the world. Why? Well, they

54:27

explain to you that their intention, it

54:30

appears, and this is explicit, and we

54:31

have a quote that undergirds this claim,

54:34

the explicit intention is to shut down

54:36

independent media voices. Trusted News

54:39

Initiative is an effort by many media

54:42

organizations and big tech platforms to

54:44

counter fake news, false reports, viral

54:47

disinformation, and so on. Not

54:50

dissenting opinions, but purposefully

54:53

false information, which studies have

54:56

shown get shared six times as much as

54:59

real news stories on sites like

55:01

Facebook. Fake stories like this one.

55:05

Ilhan Omar holding secret fundraisers

55:07

with Islamic groups tied to terror,

55:10

which got shared on Facebook 14,000

55:12

times. Brand argues that Let's find out

55:15

what the Trusted News Initiative is. In

55:17

short, I can tell you that it's a

55:19

collaboration between legacy media and

55:21

big tech sites in order to prevent

55:23

independent media voices communicating

55:25

He uses a story from Reclaim the Net

55:29

that focuses on a lawsuit filed in the

55:32

US by Robert F. Kennedy Jr. that claims

55:35

that dissenting views are being stamped

55:38

out unconstitutionally

55:40

by the Trusted News Initiative,

55:42

violating freedom of speech and

55:45

antitrust laws.

55:47

It's a minor story from 9 months ago,

55:50

but it's useful for Brand because it

55:51

supports his main point. He's under

55:54

attack.

55:56

Not only does he rely on a single fringe

55:59

source to tell a biased story, he either

56:02

lazily or willfully distorts it. He

56:06

reads from parts of the article, then at

56:09

the end says again that Plainly, this is

56:11

a story that is much bigger than me.

56:13

Plainly, the Trusted News Initiative has

56:16

an agenda, an explicit agenda to

56:18

throttle and choke independent media.

56:20

Plainly, the government are really But

56:22

he's completely distorted the language

56:25

that even he's read just a second ago.

56:28

Again, there may be legitimate concerns

56:30

about this, but if you look at the

56:33

lawsuit available online filed to the

56:36

district court, the so-called explicit

56:39

agenda is to find ways to throttle and

56:43

choke false information, fake news

56:47

stories. The comments about independent

56:50

media are separate, and even those are

56:53

misquoted.

56:55

The quote Brand reads out is from Jamie

56:58

Angus at BBC News saying this.

57:01

So, here's that quote. Because actually,

57:03

the real rivalry now is not between, for

57:05

example, the BBC and CNN globally. It's

57:08

actually between all trusted news

57:10

providers, trusted means members of this

57:12

cartel, trusted news providers, and a

57:14

tidal wave of unchecked reporting,

57:17

uncensored reporting that's being piped

57:19

out mainly through digital platforms,

57:21

independent media like this. That's the

57:23

real competition now in the digital

57:25

media world. Of course, organizations

57:27

will always compete against one another

57:28

for audiences, But this is a misquote.

57:31

Both Brand and RFK Jr. and others

57:35

reporting this uncritically have

57:37

conveniently left out the parts of the

57:40

quote that dilute their point. Anyone

57:43

can watch the actual clip. It's linked

57:45

below. What Jamie Angus actually said

57:48

was that the real rivalry now is not

57:51

between, for example, the BBC and the

57:53

CNN globally. It's actually between all

57:56

trusted news providers and a tidal wave

57:59

of unchecked, incorrect, or or in fact

58:03

explicitly malicious nonsense that's

58:06

being piped out mainly through digital

58:08

platforms specifically to destabilize

58:11

regions of the world. That's the real

58:13

competition now in the in the digital

58:15

media world. Of course, organizations

58:17

will always compete with each other for

58:18

audiences, but the existential threat, I

58:20

think, is that overall breakdown in

58:22

trust so that, you know, the context is

58:25

not only left out, it's manipulated. The

58:28

entire discussion is about how much

58:30

newsrooms need to do now to verify the

58:33

vast amount of information that dealing

58:35

with, how much newsrooms have changed

58:38

and the challenges they face, and how

58:40

many more technicians and specialists

58:42

are required. Angus is talking about

58:45

wars, verifying whether a TikTok, for

58:48

example, from Ukraine is manipulated or

58:51

useful evidence, employing specialists

58:54

in things like geolocation verification,

58:57

and using satellite imagery to

58:59

understand bombings. He even praises

59:01

what he calls citizen journalism and

59:04

talks about opening up the news

59:06

ecosystem. It's an interesting watch.

59:09

Brand and his like have to do none of

59:12

that difficult work. Not only that, they

59:15

rely on it, use it, feed off it while

59:18

denigrating the many, many ordinary

59:21

people who make it possible, that do the

59:24

hard work.

59:25

And you might say that, well, Brand is

59:27

just one person. He's just an

59:29

entertainer. He's just commenting on

59:32

articles and news. He's not producing

59:34

it. It's not his responsibility to

59:36

fact-check every story. And that's

59:38

exactly the argument I've heard Brand

59:40

make, too.

59:42

But if I,

59:43

with a budget of almost nothing, can

59:46

quickly check a source, then maybe Stay

59:49

Free with Russell Brand might also do a

59:52

bit of work. I'm not saying they should

59:54

have a newsroom of fact-checkers and

59:56

specialists and technicians sifting

59:58

through each and every claim, but with

1:00:01

the following, the net worth, and the

1:00:04

status Russell Brand has, he clearly has

1:00:08

the budget to do due diligence, to check

1:00:11

sources, to not misrepresent.

1:00:14

With a channel that large, you have a

1:00:17

clear moral duty to.

1:00:20

Instead, the laziest and most

1:00:23

entertaining interpretation comes first,

1:00:26

and laziness fosters conspiracy, because

1:00:30

thoroughness exposes truth.

1:00:34

So, how Brand has framed this is an

1:00:36

outright lie. I'm not saying we

1:00:39

shouldn't be very concerned with Big

1:00:41

Tech being in control of what can and

1:00:43

can't be said. I disagreed with them

1:00:45

taking down clips and interviews about

1:00:48

COVID and vaccines. I think Big Tech

1:00:51

platforms should be committed to freedom

1:00:53

of speech.

1:00:55

But Angus is talking about genuine

1:00:57

floods of disinformation, propaganda

1:00:59

machines, Russian bot farms designed to

1:01:02

lie to people, the amount that newsrooms

1:01:04

have to sift through now, the amount of

1:01:07

deception they have to go through with a

1:01:09

fine-tooth comb, the amount of experts

1:01:12

that they have to employ, geolocation

1:01:15

experts, experts that can detect fake

1:01:18

videos and imagery and audio. This is

1:01:21

the context. This is what he's talking

1:01:24

about in this video, and he's absolutely

1:01:27

right. Whatever the dangers and

1:01:29

criticisms, I think it would be

1:01:31

irresponsible of the mainstream media to

1:01:34

not think carefully about these issues.

1:01:38

They just have to. It took me a few

1:01:40

minutes to search through the court

1:01:43

document. You don't even have to read it

1:01:45

all. You can search. It's digitized.

1:01:48

Then watch the clip to see that Brand

1:01:51

and his source had either willingly or

1:01:54

lazily misquoted the source so as to

1:01:57

spin it into their own narrative.

1:02:00

Combine it with another quote to make it

1:02:03

seem more malicious, and in Brand's

1:02:05

case, use it to defend against

1:02:08

accusations from many ordinary women

1:02:12

that don't have power like he does of

1:02:14

sexual assault.

1:02:16

If that doesn't make you angry, I really

1:02:19

think it should.

1:02:25

In his book on conspiracy theories,

1:02:27

Michael Shermer writes that seeing

1:02:29

patterns everywhere, patternification,

1:02:32

is the need for control. He writes, "The

1:02:36

economy is not this crazy patchwork of

1:02:38

supply and demand laws, market forces,

1:02:41

interest rate changes, tax policies,

1:02:43

business cycles, boom and bust

1:02:45

fluctuations, recessions and upswings,

1:02:47

bull and bear markets, and the like.

1:02:49

Instead, it's a conspiracy of a handful

1:02:51

of powerful people variously identified

1:02:54

as the Illuminati, the Bilderberger

1:02:56

Group, the Council on Foreign Relations,

1:02:58

the Trilateral Commission, the

1:03:00

Rockefellers, and the Rothschilds." He

1:03:02

continues, "Conspiracists believe that

1:03:05

the complex and messy world of politics,

1:03:07

economics, and culture can all be

1:03:10

explained by a single conspiracy and

1:03:12

conspiratorial event that downplays

1:03:15

chance and attributes everything to this

1:03:18

final end of history."

1:03:22

Instead of acknowledging messiness,

1:03:24

complicated people, multiple motives,

1:03:27

conspiracy thinking sees a pattern as a

1:03:30

result of purposeful agency in an

1:03:34

attempt to control others.

1:03:39

Psychologists Mark Landau and Aaron Kay

1:03:42

looked at studies that show how people

1:03:44

compensate for perceived loss of control

1:03:47

by trying to restore control themselves

1:03:50

by, quote, "Bolstering personal agency,

1:03:53

affiliating with external systems

1:03:55

perceived to be acting on the self's

1:03:57

behalf, and affirming clear

1:03:59

contingencies between actions and

1:04:01

outcomes, and seeking out and preferring

1:04:05

simple, clear, and consistent

1:04:07

interpretations of the social and

1:04:10

physical environments."

1:04:13

In another study, participants were

1:04:15

asked to think of an incident in their

1:04:17

lives where they felt in control, while

1:04:19

another group were asked to think of an

1:04:21

incident where they weren't. The latter

1:04:24

group were more likely to believe in

1:04:26

conspiracy theories presented to them

1:04:28

after.

1:04:30

Psychologists Joshua Hart and Molly

1:04:32

Graver did a study and found that

1:04:34

conspiracy believers, quote, "Are

1:04:36

relatively untrusting, ideologically

1:04:39

eccentric, concerned about personal

1:04:41

safety, and prone to perceiving agency

1:04:45

in actions."

1:04:46

One of the most important findings in

1:04:48

studies is that narcissism, the belief

1:04:51

in one's superiority,

1:04:53

a need for special treatment, is a very

1:04:56

strong predictor of believing in

1:04:59

conspiracies.

1:05:00

Narcissists are also more sensitive to

1:05:04

perceived threats.

1:05:06

As one paper notes, the effect of

1:05:08

narcissism on conspiracy beliefs has

1:05:11

been replicated in various contexts by

1:05:14

various labs, and that narcissism is one

1:05:17

of the best psychological predictors of

1:05:19

conspiracy beliefs. It continues,

1:05:22

"Grandiose narcissists strive to achieve

1:05:25

admiration by boosting their egos

1:05:28

through a sense of uniqueness, charm,

1:05:31

and grandiose fantasizing."

1:05:34

Narcissism arises out of paranoia that

1:05:37

threats are powerful, and narcissists

1:05:40

tend to respond with a bolstered sense

1:05:43

of ego, the need for personal dominance

1:05:46

and control. The need to feel unique

1:05:49

makes narcissists feel like they have

1:05:51

access to special information that

1:05:54

others don't.

1:05:55

Remind you of anyone?

1:05:57

It's also been found that narcissists,

1:05:59

quote, "Tend to be naive and less likely

1:06:01

to engage in cognitive reflection." To

1:06:03

put it bluntly, they're more gullible.

1:06:06

Narcissism has been linked to low levels

1:06:08

of intellectual humility, according to

1:06:10

another study.

1:06:12

Obviously, the entertainment industry is

1:06:15

full of narcissists who are particularly

1:06:17

suited to voicing special opinions and

1:06:20

entertaining people. There is a sense in

1:06:23

which Brand knows this is entertainment.

1:06:27

He says things like, "You're going to

1:06:28

love this story. It's right up your

1:06:30

alley." It's a strange way to frame a

1:06:33

story if you really think it's an

1:06:35

existential threat. Klaus Schwab WEF

1:06:38

stuff, you're going to love it. These

1:06:39

new systems of social credit

1:06:41

What you get is a kind of narcissistic

1:06:44

news porn based on paranoia and a need

1:06:47

to control a narrative. Brand's an

1:06:50

entertainer, and I don't want to be

1:06:53

psychoanalyzing anyone, so take this

1:06:55

with a pinch of salt, but Joe Rogan,

1:06:58

Elon Musk, and Brand, three major

1:07:01

figures who talk about conspiracy

1:07:03

theories a lot, come from a place, as I

1:07:06

understand it, where maybe they wished

1:07:09

they had more agency, more control over

1:07:11

their lives. Musk had a very troubled

1:07:14

and abusive childhood in South Africa.

1:07:17

Rogan has talked about how he moved

1:07:19

around a lot and got bullied, and I

1:07:21

think learned to fight to defend

1:07:23

himself. And Brand has a well-documented

1:07:26

history of addiction.

1:07:28

What this can lead to is an idea of not

1:07:30

being in control, a world of threat, and

1:07:33

a sense of paranoia. The Merriam-Webster

1:07:36

Dictionary defines paranoia as

1:07:38

systematized delusions of persecution.

1:07:43

It leads to the need to form a narrative

1:07:45

to help a person feel superior by having

1:07:48

access to special knowledge about larger

1:07:50

forces out to persecute them, and that

1:07:53

they themselves have overcome. And guess

1:07:56

what? You, too, can overcome them.

1:08:00

In The Paranoid Style in American

1:08:02

Politics, Hofstadter pointed out that

1:08:05

the paranoid sees an enemy that's

1:08:07

pervasive, powerful, conspiratorial,

1:08:10

pulling the strings, and importantly,

1:08:12

everywhere.

1:08:13

He wrote that the proponents of the

1:08:15

paranoid style regard a vast or gigantic

1:08:19

conspiracy as the motive force in

1:08:21

historical events. History is a

1:08:24

conspiracy set in motion by demonic

1:08:27

forces of almost transcendent power. And

1:08:30

what is felt to be needed to defeat it

1:08:33

is not the usual methods of political

1:08:35

give-and-take, but an all-out crusade.

1:08:39

He continued that the enemy is a perfect

1:08:42

model of malice, a kind of amoral

1:08:44

superman, sinister, ubiquitous,

1:08:47

powerful, cruel, sensual, luxury-loving.

1:08:50

He makes crises, starts runs on banks,

1:08:53

causes depressions, manufactures

1:08:55

disasters, and then enjoys and profits

1:08:58

from the misery he has produced. He

1:09:00

controls the press, manages the news,

1:09:03

brainwashes, seduces, has control of the

1:09:07

education system, and for the paranoid,

1:09:10

nothing but complete victory will do.

1:09:13

Since the enemy is thought of as being

1:09:15

totally evil and totally unappeasable,

1:09:18

he must be totally eliminated.

1:09:24

And it's why Brand seems to get on so

1:09:26

well with Tucker Carlson.

1:09:28

Russell Brand has been an actor,

1:09:29

comedian, a podcast host for decades.

1:09:31

Carlson is well-versed in something his

1:09:34

former employer Fox News revolutionized.

1:09:37

I talked about this in another video.

1:09:40

News as entertainment. Flashy graphics,

1:09:43

sensationalist language, us versus them

1:09:45

narratives, a conspiracy involving every

1:09:49

institution that they keep coming back

1:09:52

to to draw viewers in.

1:09:55

Fox News nearly Fox realized that it's

1:09:57

the ongoing narrative, the good versus

1:10:00

evil story that keeps people coming

1:10:02

back. And so Carlson and Brand like him

1:10:06

pick a small story or a study or a

1:10:10

witness that supports their long-running

1:10:13

dramatic, paranoid, narcissistic

1:10:16

narrative that gets views rather than

1:10:21

doing it the other way round where you

1:10:24

take the larger story and talk about it

1:10:27

rather than fitting it into your

1:10:29

narrative.

1:10:31

It's not reporting. It's not journalism.

1:10:34

It's not news. It's entertainment. They

1:10:37

take a few points and the rest is how

1:10:41

it's said, with anger or charisma, with

1:10:44

jokes, with a story of good versus evil.

1:10:48

It's shallow news porn.

1:10:54

None of this is to disagree with Brand's

1:10:56

wider alleged motivations. None of this

1:10:59

is to defend a political system that's

1:11:02

failing ordinary people in many, many

1:11:05

cases. None of this is to deny that

1:11:08

inequality is widening, that wealth is

1:11:10

moving upwards, that wages have

1:11:13

stagnated for a long time, that people

1:11:15

are underrepresented.

1:11:17

None of this is to deny that lobbying

1:11:20

money, selfish interests, corporate

1:11:22

greed all play a central role in

1:11:25

politics. And none of this is to argue

1:11:27

that there's anything wrong with looking

1:11:29

at big farmers' financial incentives,

1:11:32

criticizing the Great Reset, or

1:11:34

emphasizing the concerns of farmers in

1:11:37

climate policy.

1:11:39

None of this is to say that we don't

1:11:41

need radical solutions.

1:11:45

What this is absolutely to reject is the

1:11:47

framing, the paranoid style, the good

1:11:50

versus evil narrative, the narrow

1:11:53

selection of stories and evidence to

1:11:55

suit your own entertaining, dramatic

1:11:58

narrative, the linking of every issue

1:12:01

together into a totalizing agenda.

1:12:05

Brand paints the mainstream media

1:12:07

narrative as a lie. His is not only a

1:12:11

bigger lie, but also a self-aggrandizing

1:12:15

and dangerous one.

1:12:17

George Monbiot writes that he appears to

1:12:19

have switched from challenging injustice

1:12:22

to conjuring phantoms. If, as I suspect

1:12:25

it might, politics takes a very dark

1:12:28

turn in the next few years, it will

1:12:30

partly be as a result of people like

1:12:32

Brand.

1:12:34

The point is, if you're not selecting

1:12:36

the stories, facts, evidence of the

1:12:39

things you cover by their wider

1:12:41

significance, if you're picking up on

1:12:44

perspectives and narratives based on

1:12:46

fringe evidence and ideas, then all

1:12:49

you're doing is being led by your own

1:12:51

individualistic, narcissistic ego, which

1:12:55

is why his criticism of the mainstream

1:12:57

media has only increased since an

1:13:00

investigation into his very well-known

1:13:04

behavior in the past was released. It's

1:13:07

clear that these organizations

1:13:09

collaborate in constructing narratives,

1:13:12

whether that's around the war or the

1:13:13

pandemic. And of course, there are other

1:13:15

examples. It's obvious that his isn't an

1:13:19

objective analysis. It's driven by his

1:13:23

own fragility.

1:13:24

is, is there another agenda at play?

1:13:27

His own little world.

1:13:29

And that's when we get narcissistic news

1:13:31

porn rather than careful study and

1:13:34

analysis.

1:13:36

To paint the mainstream media as totally

1:13:38

propagandized is to miss that people are

1:13:41

multifaceted, complex, have competing

1:13:45

incentives, are torn between different

1:13:48

ideas within them.

1:13:50

What many people missed about the

1:13:52

investigation into the recent

1:13:54

allegations against Brand is that it was

1:13:57

as much an investigation into a BBC and

1:14:00

a Channel 4 that facilitated Brand as

1:14:03

about Brand himself.

1:14:06

Just think about that. Channel 4 aired

1:14:10

an investigation into itself. Would you

1:14:13

ever see that on Brand's channel?

1:14:16

Brand does no original reporting. He

1:14:20

sits in his shed and reads from

1:14:22

journalists who have gone out and done

1:14:24

the work while at the same time howling

1:14:28

about how terrible they are.

1:14:31

To be crystal clear again, I'm not

1:14:33

saying that there aren't many critiques

1:14:35

of the mainstream media to be made and

1:14:37

that more journalism, more independent

1:14:40

voices ultimately are a great,

1:14:43

potentially revolutionary thing.

1:14:46

But when you totalize and cram

1:14:48

everything into the agenda, you paint

1:14:51

the world in paranoid, apocalyptic terms

1:14:55

of us versus them that dehumanizes the

1:14:58

other as individuals to be gotten rid of

1:15:02

rather than look at real, collective,

1:15:04

structural solutions to the problems we

1:15:07

face. This is why Brand gravitates to

1:15:10

figures like Tucker Carlson. Carlson

1:15:13

doesn't want collective solutions. What

1:15:16

he wants is more of the same with people

1:15:19

like him in charge. He pretty much says

1:15:22

as much in his book Ship of Fools. With

1:15:25

the kind of framing Brand has, you do

1:15:27

not get collective solutions. If every

1:15:31

institution is tainted, part of the

1:15:34

centralizing agenda, you get

1:15:37

libertarianism. You get more corporate

1:15:40

power, more greed, more unregulated

1:15:43

pollution, more inequality.

1:15:46

That's what history tells us. You get

1:15:48

the opposite of what Brand claims we

1:15:51

need.

1:15:54

If you portray every institution as part

1:15:58

of an agenda, then what's left to do?

1:16:00

Revolution, maybe. But then what? What

1:16:04

are your solutions? What's your theory?

1:16:06

What are you putting into practice? What

1:16:09

are the policies? What are the ideas?

1:16:11

What are the forms of organization? What

1:16:13

replaces the current system?

1:16:16

Conspiracy thinking is the easiest type

1:16:19

of thinking. Everyone does it. It's easy

1:16:22

for showman like Brand because at the

1:16:25

end of reading off a few quotes from one

1:16:28

source, you can just link them to the

1:16:30

agenda, the Great Reset, Big Pharma, the

1:16:33

centralizing agenda, the globalists, the

1:16:36

World Economic Forum, and Bill Gates.

1:16:40

It's like having a nice, cozy safety

1:16:42

blanket to return to that says, "Don't

1:16:45

worry.

1:16:46

The world is evil,

1:16:48

but you you know the truth.

1:16:51

You have it figured out in a nice,

1:16:54

simple little package with a nice little

1:16:56

bow tie.

1:16:58

Don't worry.

1:16:59

You never have to think again." What a

1:17:03

lovely, simple, neat story.

1:17:10

Thank you to all of these incredible

1:17:12

patron supporters. These videos take a

1:17:13

long time to research, write, and make.

1:17:16

I do a lot of reading. They're always

1:17:17

sourced and there's a bibliography in

1:17:19

the description below. I've written

1:17:21

something short on why I think this kind

1:17:23

of well-researched, long-form content is

1:17:25

worth supporting. It's through the link

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