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Asalamualaikum warahmatullahi
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wabarakatuh. Hello everyone, let me introduce myself, I am
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Kulungagung University. On this occasion,
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I will conduct an interview activity
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my local area. Let's watch the video until
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the end and learn to understand
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the reality of microeconomics directly
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Good afternoon, Sis. With me
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whose brother is this? Oh
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Em, first of all, thank you for
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taking the time to take a break from your
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busy schedule managing this business.
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My arrival here is intended
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to learn and interview his brother
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about the journey of this seblak business
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as part of my research related to
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UMKM strategies. This interview
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will probably take the next few minutes
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and would her brother be willing to
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answer some of her questions regarding
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For the first question, the history of the
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establishment of this business and what year was
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it founded, how much capital, and why is
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We were founded at the
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beginning of COVID, so we were in early 2020.
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So, what's that? Because in the
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beginning, for us, ee, for the
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Tulang Agung area, they didn't have any, there wasn't any
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warb, there wasn't any
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idea because besides that, ee,
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our owner likes seba and
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like, where do you want to buy it? If it's like
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that, then yeah, let's try to make our
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own recipe for ourselves.
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How much was the model before?
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For the initial model, we are still at Rp.
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500,000 at the beginning.
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So, then what variants are the best
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Because in the past, when it came to
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packages, we had some that were as
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complete as possible. But because now
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many of our competitors are using the
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transmanan, in the end we also
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followed the trend for
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a while until finally now there are still
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many who use cash. If possible,
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the package will still be available in large quantities,
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but there will still be additional hats
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Hey, who is the target market for
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Initially it was for school children
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, for high school children there are usually a
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lot of them. Well, but to get here and
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there, it turns out there are a lot of them.
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for all the children is how many portions of seblak are sold
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If we are busy, we will definitely
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get 100 portions. If it's quiet, it's
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Hey, how do you determine the price
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at position 11 at the moment for the
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We've already included things like trees,
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how much we've already calculated from the
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things like the packaging, we've already done oh
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this feels like this, this, this, we've
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already divided it up like that.
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Then, what factors usually
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influence your brother to change the
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selling price of seblak, for example, an increase in the
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price of chilies, eggs or
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There is an increase in ours, but it still doesn't have any effect,
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right? What I mean is that our portion remains the same,
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we don't increase it, nor do we
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Um, then besides that, how does your brother
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stable even though there is competition from
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others? Ee still maintains the taste of certainty and
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our quality remains the same,
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reduce the price at all. That's what's
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certain so that you don't get tired of staying the same as
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according to your brother's observations, at the beginning of the
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month when consumer income is
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liquid, sales increase more? It's the
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same, Sis. If it's for the
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first of the month or the end of the month, it's still
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the same because there are a lot of them, so
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our sales are for school children
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, so they still get pocket money,
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right? That's right. So, what are
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the most difficult economic obstacles you have experienced
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while running this business? Ee, it's
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more about chili, because it often
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goes up, so we're like, how do we
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keep the portion the same?
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His brother continued to implement marketing strategies
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so that his seblak business could survive
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amidst the competition from other seblak stalls
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. Eh, we followed the same way as before,
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initially we still used the
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package. Well, now that we have it,
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toppings so there are lots of variations. Then
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we can compete on price.
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What I mean is that it doesn't have to be too
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expensive, but we still have the
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advantage that we have, just not
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too much. so that there are many
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interesting things. Because most of them are like
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ee, it has to be expensive but then the profit will be
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big but they might be like
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their sales are small. So it's important for
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us to be busy, it's better that way
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. So, what's the message or advice for
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students who want to try out MSME businesses
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try it first, because usually it's like,
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oh, how will the management be like?
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Usually, children nowadays are confused
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like that, like what are their interests, can they
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try it first? We can now
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have things like food, maybe if they have
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trouble renting an outlet or whatever,
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online first, maybe they can build it in a
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bus, that's it, that's a series of
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questions that we can
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convey. Thank you, ee, sister,
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for answering my questions
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business is getting more and more popular and smooth.
